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HR PR

Why HR-PR Should be a Pillar of Any Program

Human Resources-Public Relations (HR-PR) is something I rarely walk away from a meeting with a prospect or new SHIFT partner without bringing up. Some clients proactively ask for PR’s help building an employer brand. Others don’t necessarily see a place for it in their communications activities. And some, while they envisioned a PR program hyper-focused…

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Reverse Engineering: It’s for PR Pros, Too

Reverse engineering: the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. The process often involves disassembling something and analyzing its components and workings in detail. –Wikipedia Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about…

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Lessons From Boston TechJam: Tips for Event PR

On June 12, I had one of my best nights of sleep in a long time. We had just wrapped up year two of Boston TechJam, Boston’s tech block party and innovation festival. Thanks to a relationship with the co-founders, SHIFT is a founding collaborator and has run PR efforts for the events both years.…

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