Author Archive:

blogging

How to Use Blogging & PR to Reach New Audiences

Many companies come to us ready to invest in earned media to ensure they’re top-of-mind for sales deals and RFPs. In my experience, many of those companies aren’t putting the same resources into blogging – posting once every few weeks, or not at all. But they should be. While PR is a great tool for…

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Business Press

5 Business Press Hits & The PR Strategy Behind Them

Google. Facebook. Yahoo! These are the giants that so often demand the attention and set the agendas of business press. But coverage in The Wall Street Journals, Forbes, Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And the seemingly unknowable rhyme and…

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