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maximize news

How to Work with Your PR Firm to Maximize News

So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom, Facebook issued 31 corporate and 24 product announcements. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. What does this all mean? Getting…

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tech giants

Tech Giants Dominated the Media in 2017: Here’s How to Get a Piece of the Action

It’s nearly impossible not to notice that the five Tech Giants – Amazon, Google, Apple, Microsoft and Facebook – have steadily eaten up more and more share of the media. With such a big impact on the stock market, it’s natural media would put a large majority of resources (and, consequentially) headlines toward them. And…

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blogging

How to Use Blogging & PR to Reach New Audiences

Many companies come to us ready to invest in earned media to ensure they’re top-of-mind for sales deals and RFPs. In my experience, many of those companies aren’t putting the same resources into blogging – posting once every few weeks, or not at all. But they should be. While PR is a great tool for…

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Business Press

5 Business Press Hits & The PR Strategy Behind Them

Google. Facebook. Yahoo! These are the giants that so often demand the attention and set the agendas of business press. But coverage in The Wall Street Journals, Forbes, Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And the seemingly unknowable rhyme and…

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