Author Archive:

reporter relationships

Consumer Corner: No Client News? 4 Ways to Maintain a Reporter Relationship During a News Lull

In life, you never want to be that person. That person that only reaches out when they need something, and never returns the favor. That person that only talks about themselves, and forgets to ask how the other person is doing. We all know that person and they’re the worst. So, as a public relations…

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Work-Life Balance

Creative Ways to Ensure Work-Life Balance

Work-life balance is hard, especially in the hectic world of public relations. There’s always a rapid response situation, reporter to pitch, or plan to draft. While public relations is exciting, creative, challenging and ever-changing, it can also creep into your personal life. In today’s “always on” world, it is difficult to establish boundaries between work…

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pr and social media

How will PR and Social Media Evolve in the Next Five Years?

Ten years ago, I was a freshman in college when a life-changing site called Facebook launched. It was a revolutionary social platform that quickly captivated lives. My daily routine soon included status updates, photo tags and friend requests. Facebook allowed every one of every age to gather the latest news, voice opinions, stay in touch…

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Phone Pitching 101

Picture this: it’s Monday morning and your client informs you that the launch you have been planning has been moved up to Wednesday! As a PR pro, you know things change last minute, so this news doesn’t rattle your cage. However, it’s CRUNCH time and you need media feedback as soon as possible to ensure…

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