Author Archive:

Creative Services

Creative Services Spotlight: McDonald’s

One of the great things about being on the creative services side of PR is the variety of assignments. For all the legitimacy and cost effectiveness that comes with earned media, so too comes the need for constant reinvention. And by extension, the need for a large creative services tool chest. We, of course, thrive…

Read More →

Infographics in PR

Infographics in PR Part 2: Creating Impact with Strategy and Design

Although infographics in PR have been leveraged by the industry for decades, their use in the last 10 years has increased exponentially. Last week’s post–Part 1: The Rise and Future–covered the growing relevance, purposes and future of infographics. This post offers guidance on how to make them stand out. The Brief Like all creative deliverables,…

Read More →

Infographics in PR

Infographics in PR Part 1: The Rise and Future

Although infographics have been leveraged by the PR industry for decades, their use in the last 10 years has increased exponentially. This 2-part series covers the growing relevance, purposes and future of infographics in PR along with best practices in the context of PR strategy. Love songs, epitaphs and infographics You may never hear them…

Read More →

trade shows

Taking the Stage at Trade Shows

Trade shows are a lot like music festivals – highly anticipated events that draw thousands of fans to see top brands perform. Like a music genre, the industry subject matter attracts and unites, giving sponsors the luxury of playing to an educated, interested audience. Targeting refined groups is nothing new – most marketing tactics do…

Read More →

PR Creative: A 7-Year History

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people…

Read More →

Back to Top