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How To Reconcile Differences Between Ad Clicks and Website Sessions

How To Reconcile Differences Between Ad Clicks and Website Sessions

Most marketers have encountered a situation in which a campaign’s clicks and associated website sessions don’t quite line up. Sometimes, it’s a minor discrepancy. Other times, there’s a major difference. In this post, we’ll address the common and less-common causes behind these mismatches starting with the differences between how clicks and website sessions are defined…

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Airbnb

Making Data-Driven Airbnb Reservations

There are two groups of people when it comes to decision making: those who make decisions based on fact and those who make decisions based on emotion. While selecting an Airbnb based on emotion might sound appropriate – Let’s stay here. Look at the built-in bookshelves and natural light, this place is dreamy! – there…

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Should Your Business Leverage Facebook Live?

The rise of live video is no secret–especially within today’s tense political and social climate. However, if you’re not a politician, renowned craft beer brewer, or reality celebrity, but instead a business owner or marketer, should your brand be going live? Our short answer: your brand should start leveraging Facebook Live. Our long answer: you…

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Correlation Does Not Imply Causation

Beware: Correlation Does Not Imply Causation

It’s safe to assume that you’ve heard the old adage, “correlation does not imply causation,” but if you haven’t, just know this: it’s not safe to assume that correlation and causation go hand-in-hand. Often times, when comparing two data points or sets, the lack of a relationship between correlation and causation is abundantly clear. And…

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best of q3

SHIFT Archives: The Best of Q3 2016

As each year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. When devising a content strategy for a new year, it’s important to take note of what worked, what didn’t work, and why, to plan for next year. Want to see how to do this for…

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Social Stories

The Storyless Story: Why the Frames of Social Stories Aren’t the Only Disappearing Element

Not every story begins with “once upon a time,” or ends with a “happily ever after,” however it would be quite a challenging feat to find someone who doesn’t recognize these two phrases. In fact, these two iconic taglines aren’t necessary to bookend any story at all. Yet, social stories do require the two respective…

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Pokemon Go Part 2

Pokémon Go: How to Capture the Business Opportunity Pt. 2

Welcome to the second installment of our Pokémon Go blog series. I covered what the game is, how it works, and why its popularity is significant in Part 1. Catch up here if you missed it. Today, I’ll be talking about how to capture the business opportunity behind Pokémon Go and evolve your augmented reality…

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Pokemon Go: Why Augmented Reality = Augmented Marketing, Part 1

By now, you’ve heard of Pokémon Go and you’re likely in one of three buckets: 1) completely addicted 2) totally confused or 3) resisting to join the craze for any number of personal reasons. All three categories are completely understandable; after all, not all of us grew up watching the original cartoon next to a…

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cost to advertise on facebook

How Much Does it Cost to Advertise on Facebook?

If you’re considering advertising on Facebook, we’ve got one reason why you should–1.65 billion that is. That’s the number of active, monthly users on Facebook in the first quarter of 2016. Rest assured, your ideal audience is among them. However, many advertisers, small business owners, and brands don’t know how much it would cost to…

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Why You Should Use Twitter Lead Generation Cards For Your Business

I’m sure it’s happened to you. You click on some content of interest from a brand, whether it’s through email, social media, ads, or any other channel, and there’s a form to fill out. You immediately abandon your mission because you don’t want to fill out the small fields on your phone and there’s no…

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