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influencer marketing

Consumer Corner: Influencer Marketing vs. Earned Media

It’s no secret the traditional media landscape is changing – and rapidly. In response, brands, journalists, marketers and communicators are constantly adjusting how they operate. As PR professionals, navigating this swift evolution of the news industry means continually evaluating where – and how – consumers are being influenced most. Due in part to a major…

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crisis situation

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Just tuning into this series? Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation.  Sharks must keep swimming to keep from drowning, right? We all know this. Well, it’s not entirely true. Jaws. Deep Blue Sea. Sharknado. This thing. Sharks have been…

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Navigating BlogHer as the N.K.O.T.B.

These days there is a conference or convention for just about everything, from consumer electronics and comic books to niche interests such as BronyCon (if you don’t know what this is, pause now and research immediately). Amongst those many interests is the ever-popular gathering of bloggers at the 17th annual BlogHer conference, which I attended…

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