Author Archive:

funding

Funding & Culture: Buying in Does Not Have to Mean Selling Out

A strong round of funding can sometimes mean the difference between a company remaining a great local place to work or becoming a national powerhouse. However, the debate to seek or accept a funding round can be a difficult debate for some start-ups. The decision to accept funding may stem from how you interpret and…

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SHIFTxSW Part II: Brands on Parade

It is no surprise that Austin’s landscape creates an ideal mural for brands coming to SXSW. At the blink of an eye pop-up displays appear on almost every corner, live music is heard every few feet, and shops and restaurants transition to scenes directly from upcoming movies or TV programming. YouTube, Twitter, Dell, Amazon, Gatorade…

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SHIFTxSW Part 1: Recapping Media Driven Content at SXSW 2017

Another year goes by and another SXSW has come and gone. With a few days to digest all that we saw, we are ready to recap this years’ experience. For 10 days, the city of Austin becomes a conference center, a concert hall and a movie theater all rolled into one. With so much content…

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Case Study

Case Study: Keep Austin Healthy: Counter Cholesterol Campaign Pilot Program

SHIFT works hard to ensure the greatest possible results for all of our clients. This case study showcases an example of how we delivered for a client, in this case, the National Forum for Heart Disease & Stroke Prevention. The National Forum for Heart Disease & Stroke Prevention is piloting a public awareness campaign that…

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B2B PR

The Top 5 Things Every B2B PR Plan Needs

PR planning. Perhaps one of most dreaded but also most essential parts of the communications game. Without a solid plan in place your team and program can feel like a chicken with its head cut off. (For vegetarians I’m not sure what ‘Chik’n’ is like with any head removed but I imagine it is equally…

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PR and Pro Wrestling are More Alike than You Think

This past Sunday, wrestling fans tuned in to the annual Thanksgiving tradition of The Survivor Series. One of “the big 4” in terms of pro wrestling events. What should have been an evening of family fun celebrating 25 years of The Undertaker character, took an interesting twist as rumors speculating a potential terrorist attack on…

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Grab That Beautiful Butterfly, It’s Conference Season

John Beckwith and Jeremy Grey may think the most wonderful time of year is wedding season, but for me – its conference season. That magical first few months that seem to map out the products, services and companies that capture our imaginations, interest or snark for the remainder of the year. Looking at the speaker…

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