Author Archive:

Consumer PR and B2B PR

Exploring the Differences between Consumer PR and B2B PR

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. If you haven’t had an opportunity to work on both sides, however, there’s a good chance you may consider “the other” and think “just what are they doing over there?” If this is your…

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Actually, There’s NOT an Email Blast for That

Recently, a friend living in Singapore shared an article with me that resonates deeply. Published by Tech in Asia and authored by Onboardly director of public relations Crystal Richard, the piece is titled “How the role of PR has gone from being a distributor to a connector.” Suffice it to say, I highly encourage you…

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Is Your Practice Group the Best Fit for You?

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts. Now…

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