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Post-Crisis

Post-Crisis Communications Tips: Measuring the Calm After the Storm

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. While preparing for the unexpected is typically the primary focus, building…

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event activation

The Big Mac ATM: A Case Study on Going Viral

Recently, we executed an event activation with our client McDonald’s of Eastern New England to celebrate two new sizes of the Big Mac. We took a vending machine and placed free, fresh Big Macs inside – and it essentially went viral. While the idea was ballsy, it was actually quite simple in theory. What made it…

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