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Company Launch

A Company Launch: The Story of Bringing SiFive Out of Stealth

When we landed SiFive as a client earlier this year, they presented us with an interesting challenge. We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. The backdrop: the semiconductor market has been rapidly shrinking due to consolidation, making it difficult for anyone except the…

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Media Training

B2B Media Training: 5 Attributes that Make it Essential

Conducting media interviews remains a cornerstone activity for every enterprise communications program. While the best spokespeople make these exchanges look effortless, it takes considerable investments in strategy, messaging and – above all – preparation. Here are five reasons why media training is so important: 1. Align the Company’s Message Media training forces spokespeople to align…

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Company PR

5 Things Every Company PR Plan Needs: The Details

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. This week we break down the more granular details. The PR landscape has certainly evolved since I broke into the business almost 20 years ago. Social media and digital communications are leveling the playing field…

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Managing Client Expectations

Earlier this year I realized that 2016 marks my 20th year in high-tech PR. As an agency “lifer,” I’ve learned a lot along the way on what makes a successful, collaborative client engagement (and what doesn’t). One of the most important – and most difficult – things to learn was how to first meet, and…

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Five TED Talks to Get You Through a Rough Day of Meetings

Everyone has been there. You come into work, check your calendar, and see that your day is packed full of meetings. So what do you do? I found a coping method that might seem unusual – TED Talks. I’ll explain: SHIFTers are fortunate to receive the week between Christmas and New Year’s off to relax…

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