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healthcare PR

A Blueprint for Building Audience and Engagement in Healthcare PR: What Pharma and Biotech can Learn from Digital Health

As the digital health sector has begun to mature, its approach to marketing and communications has evolved in unison. As part of the maturation process, leading digital health organizations have (thankfully) begun to move beyond the tried and true “one-two punch” of a press release and proactive media strategy. While it can be argued that…

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Health Insurance Market is Ripe for Disruption

Health Insurance Market is Ripe for Disruption

The healthcare industry is experiencing its own version of the “Industrial Revolution.” As the healthcare industry transitions to value-based care, innovation – alongside consumer experience and engagement – remains a focal point. Healthcare organizations are not only looking to weather the changes; the smart ones are proactively looking to gain a market advantage. One key…

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HIMSS15: How-to Position your Organization as a ‘Snowflake’

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. With this in mind, we wanted…

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