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Management Corner: How to Keep Your Team Motivated

It’s Q4 and if you work at an agency, that means it’s chaotic. You’re wading through new business prospects and trying to serve your existing client base. Your clients are trying to sort through strategic planning, contract renewals and resetting expectations for the new year. You and your team need each other more than ever…

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data

Demystifying Data Part 6: The Future of Data

The question we ask each other on my team all day long is “who cares?” – meaning, what is the purpose of what we’re doing? If it’s not goal driven, why do it? The other question we ask is “what’s next?” What’s next in data? If you’re asking that question you’re already behind. Artificial Intelligence,…

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data visualization

Demystifying Data Part 5: Telling Your Story With Data Visualization

What good is having a stellar data analysis if you can’t communicate it? All too often we get lazy and just send a bunch of charts and graphs to our clients, hoping they’ll understand what we’re trying to say. There are a lot of data visualization tools on the market, such as IBM Watson and…

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Demystifying Data Part 4: Data Analysis – You have the data, now what?

You’ve identified your questions, you’ve tracked down your data set, you’ve cleaned and verified it – now you need to do something with it. It’s party time! The good news is that these days there is no shortage of tools that can help you put your data down, flip it and reverse it. If you…

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data quality

Demystifying Data Part 3: Data Quality – How do you know when a data set is usable?

Miss the intro to this #DataDrivenPR series? Get caught up here and here!  Now that you have access to customer data, you need to determine what the level of data quality is. Rarely are you handed a dataset that is in pristine condition and doesn’t need some level of cleaning and normalizing. You should ask yourself…

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customer experience

Demystifying Data Part 2: Data Across the Customer Experience

“The world is now awash in data and we can see consumers in a lot clearer ways.” Max Levchin, PayPal co-founder. Data is at the root of the customer experience. Everything you, as a consumer, do is measurable in some way. We now have data on eating and sleeping habits, purchasing patterns, and online streaming…

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Demystifying Data part 1

Demystifying Data Part 1: An Introduction to the Wonderful World of Data

“Every second of every day, our senses bring in way too much data than we can possibly process in our brains.” – Peter Diamandis, Chairman/CEO, X-Prize Foundation. We are lucky enough to live in a world with an influx of data. Even if you aren’t a marketing or public relations professional data is at your…

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Reach Versus Impressions

Reach versus Impressions. What’s the Difference?

Social media is everywhere and it seems to be part of our everyday routines and jobs. It’s how we communicate with each other, conduct research and stay up-to-date on the latest news. In Public Relations, social media can be a powerful tool for getting your story out there. You can increase brand awareness and drive…

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Kanban Methodology

Agile Management: Kanban Methodology for Public Relations Teams

You have tons of stuff to do and are struggling to keep you and your team organized. Your client has a list of things a mile long and everyday feels like you’re making no progress. Have you considered trying a Kanban methodology board? Kanban is a method of managing a project team and their workload…

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