Author Archive:

Thought Leadership

B2B Thought Leadership – What is It and Why Does It Matter?

Thought leadership is one of those PR jargon words that everybody loves to hate. For those of us who work on the business-to-business (B2B) side of SHIFT, it’s almost always an ask in agency RFPs issued by prospective clients and it’s usually included in many of our new business presentations. But what does it really…

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Delivering the Packaged Story: A Recipe for Success

After years of going to new business pitches, participating in new client kick-off meetings and even chatting through our weekly check-in meetings with clients, one question almost always pops up: “How do we get into top business and trade publications?” While some PR people might shy away from this question, I personally love it. In…

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