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press coverage

Five Ways to Amplify Press Coverage

When that piece of anticipated top-tier coverage finally hits, the first response is a deep sigh of relief and pride. You did the background work, got the interview, managed all the follow-ups and boom, a few weeks (or even months) later the coverage is live. But the efforts shouldn’t stop after sending a note to…

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survey brand awareness

How to use Survey Data for Brand Awareness and PR

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. That’s where a survey can come in.…

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Top PR Agency

Making the Move from In-House PR to a Top PR Agency

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few…

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Marketing and PR Strategies

Five Tips to Align Marketing and PR Strategies

As you begin pulling together a comprehensive marketing plan and budget for the coming year, one of the most important considerations is to thoughtfully align your marketing and PR strategies. These two efforts need to work in unison to amplify your company’s messaging, support your brand and drive measurable results.  Here’s how: Establish Goals Is lead…

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