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Women at work

Seeking Advice as a Woman at Work? HBR’s New Podcast Has Got You Covered

I’ve been listening to NPR for more than 20 years, so when Podcasts started to become a trend, I was in heaven. From the early days of This American Life, I’ve always loved to listen to stories aloud. But for years I looked to podcasts as just a form of entertainment to pass the time…

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Spring Clean Your PR Program

We’re having a bit of warm spell here in Boston, and though we have snow in the forecast for tomorrow, this spring-like weather has me thinking about spring cleaning. While I have some ideas about how to reorganize closets and purge cabinets, I’m going to keep this post about how to “spring clean” your PR…

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Crisis Communications

Three Tips to Consider for Crisis Communications

Crisis communications are a hot topic right now. While most companies have some kind of crisis plan or approach outlined, nothing can entirely prepare you for a crisis before you are in the midst of it. I can’t imagine that Procter & Gamble had a placeholder statement in the event that teenagers started to ingest…

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HIMSS18

Three Ways to Enhance Engagement at #HIMSS18

HIMSS18 is a staple for those in the health IT industry, so much so that we often forget to explore new strategies for engagement at the show. This year’s conference is just around the corner, taking place from March 5-9, 2018 at the Sands Expo Center in Las Vegas. While you have likely already begun…

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Top Healthcare Stories of 2017

It’s been quite a year for healthcare in the news. From Washington’s epic healthcare reform battle to the mega merger of CVS and Aetna. Here’s a look back at the top five healthcare stories that made headlines in 2017: The fate of the Affordable Care Act Of course we should start with the failed Trump…

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marketer moms

Top Marketer Moms Tips for 2018

Much like most marketers and PR professionals, I’m deep in the weeds in planning for 2018. Beyond developing smart content strategies and thinking about the news pipeline for the coming year, I have also been thinking about how to tackle that feeling that many working moms have: that they aren’t doing a good enough job…

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1:1 meetings

Making the Most of 1:1 Meetings

Here at SHIFT we have a long tradition 1:1 meetings (which are exactly what they sound like, meeting one-on-one!). We like to ensure all members of the team have face time with managers to express concerns, work through problems, or just get to know each other better. As my team has grown and more of…

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working parent

Am I Better at My Job Now that I’m a Working Parent?

Fresh off maternity leave of four months, I expected coming back to work to be incredibly challenging. It was a rough transition, but after only a few missed meetings and unmet deadlines, I was able to get back into the swing of things. While my days take more planning and preparation, I’m glad I came…

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Engaging Millennials

Data is King: Engaging Millennials in Healthcare, Part 3

In part three of our series on engaging millennials, we explore the important role that data can play for companies looking to reach this group in more effective ways. To start our series from the top, read part one on five opportunities for engaging millennials and part two on engaging millennials through tech. While many…

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