Author Archive:

Celebrity Ambassador

Consumer Corner: Selecting the Right Celebrity Ambassador

Like me, you’ve probably watched a movie and seen a product integration that seemed out of place, or seen an ad with a celebrity ambassador that just didn’t seem like a good fit. Most recently, the Twittersphere was in a tizzy over Ed Sheeran’s cameo in Game of Thrones. Diehard fans were NOT into it,…

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sabbatical

Tips to Make Your Sabbatical an Unforgettable Experience

My first year in PR I remember people saying that if you can make it one year in an agency, you can make it anywhere. Those of us who chose a career in this industry know the daily pressures of client expectations, event planning, crisis communications, the media grind and long hours. While fast-paced and…

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