Author Archive:

seo

The 3 Keys of Communicating the Value of SEO to C-Suite Executives

Many people have found that Search Engine Optimization is not only important, but medium to large companies are often allocating significant internal resources to handle SEO. I recently had conversations about communicating the value of SEO to C-suite executives at two of the biggest health companies. Their experiences of hiring, working with agencies, and getting their…

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accessible content

How to Make Content Inclusive for People with Disabilities

Today’s blog is a guest post by Julie Donovan, Director of External Relations at Empowerment Through Integration. Enjoy!  One billion people with disabilities live in today’s world. Unfortunately, most of the challenges they face in society don’t come from their own inabilities, but rather an environment that is not always accessible. The ever-increasing technological world presents…

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Improve Search Rank With Social Media

Guest Post: 5 Tips to Improve Your Search Engine Ranking with Social Media

Today’s post is by guest blogger Vincent Hill – enjoy! Leveraging social media is a great way to increase your website traffic and reach your target audience. This implies that you should always be considering what your business is posting on social media, paying special attention to keywords that will increase your search engine ranking.…

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Social Tools

Social Tools Aren’t All There is to Marketing and PR: How They Help

Listen to any marketing meeting at pretty much any mid-sized to large corporation and you’ll hear a conversation that circles the topics of “Should we have a Snapchat? What’s our Instagram strategy?” And so on. To me, it’s a bit terrifying. But there’s something worth considering, too. What’s With all the Social Media Hype? I’ve…

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Your Biggest Problem with ABM May Be Your CRM: Here Are Six Ways to Fix It

There’s a dirty secret lurking in the average B2B database. If you’re a demand-gen marketer, you may already know what it is, even if you don’t know why. A 2012 study by market intelligence firm IDC determined more than 50 percent of leads in the average B2B contact database are obsolete. And when was the…

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