Author Archive:

CRM

How Could CRM Change In The Next Decade?

The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline. It used to be nothing more than remembering the name of your clients or sending them a few…

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AI

The Impact That Artificial Intelligence Will Have On Digital Marketing

Artificial intelligence is going to have an incredible impact on the digital marketing industry in the near future. There’s no doubt that AI and machine learning will disrupt the digital marketing sector in more ways than one. Technology is developing at a groundbreaking pace and over the last 10 years we’ve seen huge leaps in…

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How Many T-Shirts with Incorrect Maps Does it Take to Make Proofing Important?

When Hudson’s Bay left P.E.I. off a t-shirt featuring a map of Canada back in 2017, I was left baffled. Beyond the fact that this is something that should be engrained in every Canadian after years of filling out blank province map worksheets in grade school, I couldn’t stop thinking about how it could have been…

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business success

What it Takes to Drive Your Business Success

As a business owner, it is important to be organized. One can go about this by writing down to-do lists marking off the necessary tasks that need to be done around the business, for example. Doing this will ensure that one knows what to do and does not forget about doing their tasks. This also ensures…

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topic clustering

How Topic Clustering Can Simplify Your Content Plan

If you’re serious about getting your SEO sorted, then topic clustering isn’t something that you can choose not to do. After all, there is mounting evidence that doing so will boost your Google results tremendously when you organize your content in this way. So, you’re going to have to embrace this new way of doing…

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social media marketing

What Sports PR Reveals About Social Media Marketing

“Set. Blue 42. Green 14. Hut, hut. HIKE!” Like a quarterback, every marketer should be prepared and thrilled for the next opportunity to throw a winning play (or marketing campaign). You call out the plan to your team, you analyze the field, and you call the shots before launching into your next big run for…

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instagram followers

I Bought 750 Instagram Followers So You Don’t Have To

Let’s face it. Sometimes more is better. Or at least, more feels like it should be better, especially when it comes to social media followers. Take a mental scroll through your Instagram followers and be honest: How often have you looked at a certain account and judged the user based on how many followers they…

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importance of stories

The Importance of Stories for Child Health

Stories matter. That’s not just an opinion. That’s not an axiom or a homily or a saying or even a pithy bumper sticker slogan. That’s a genuine, biological imperative. Our stories, the things that we tell each other when we gather for dinner, the narratives that we painstakingly write down on paper, the arcs that we scrutinize…

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mobile apps

The Benefits of Integrating Mobile Apps With Social Media

Mobile technology and mobile phones are amongst the best inventions that have happened to humans. Both have helped place meaningful information in your hands with ease. Today, you can access the internet not just on your personal computer but via your mobile phones. This is not only a plus for you but for your business…

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transform your content marketing

10 Ways to Transform Your Content Marketing in 2018

Content marketing and its tools and trends are evolving more than ever before. This marketing and advertising technique which is used by B2B and B2C companies all over the world is no longer what it was a few years ago. The focus of marketers has shifted to content because they know and understand that this…

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