Author Archive:

owned content

Owned Content: Calculating Success

Owned content. From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Given owned content can leave lasting impressions and expand your company’s reach through social sharing, having engaging and insightful…

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work perks

Taking Advantage of SHIFT’s Work Perks

As you’re reading this post, our Boston office sits empty. No, we haven’t all come down with the flu – we’re touring Boston Harbor on our annual Summer Outing, just one of the many work perks at SHIFT! There are seven core values which drive everything we do at SHIFT. These values encourage us to…

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pr crisis

Predicting a PR Crisis: Shark Week Case Study, Part 5

Welcome to the conclusion of our five-part Shark Week crisis communications case study! Before checking out the fin (get it? ‘Fin’ has a double meaning because, well, never mind…) read part 1, part 2, part 3 and part 4. Enjoy! At long last, the day has come: Shark Week 2017 is finally over. Can G.W.…

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crisis management

Crisis Management 101: Shark Week Case Study, Part 1

While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days. Why? Thanks to Google Trends, we know interest in the term “shark attack” is set to increase drastically as searches for “shark week”…

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Agency PR

Advice for Those Considering Agency PR

When it comes to a career in public relations, professionals have many options – including working in-house or at an agency like SHIFT. If you’ve ever considered doing agency PR but weren’t sure, you’re in luck. SHIFT partner and resident hot dog griller Jim Joyal has some considerations to make before shipping off your résumé.…

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SHIFT san francisco

Announcing New Leads out of SHIFT San Francisco!

Have you heard the news? Two strategic hires have joined SHIFT San Francisco: David Hargreaves will act as Managing Director and Nathan Beers as Vice President. Welcome, both! Meet David David joins us having spent two years managing a sales and marketing team for SaaS startup Snipp Interactive. Prior to that, he spent nearly 10 years at NextFifteen Group…

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data-driven PR

New SHIFT eBook: Data-Driven PR

Is your company’s mantra, “that’s the way we’ve always done it”? If so, the harsh reality may be you are collectively stuck in a data-resistant state. Perhaps the company is data-resistant because it’s believed data will reveal a misaligned strategy, or uncover hidden issues. Whatever the reason, being data-resistant is the first stage in a…

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PR firm

“I’ve chosen a PR firm. Now how do I work with them?”

Picking and working with a PR firm is a big deal—and a big investment. If your company has gone through this before, or you’re involved in an agency search now, you know it’s a lot of work to get through the RFP process. The success of the partnership that’s about to begin is predicated on…

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consumer lifestyle

Q&A with SHIFT’s Latest SVP: Annie Perkins

We’re thrilled to announce Annie Perkins has been named SHIFT’s most recent Senior Vice President! Annie helped launch SHIFT’s consumer practice five years ago, and will continue to lead both the consumer lifestyle and healthcare lifestyle practices in her new role at SHIFT. As our Managing Partner, Amy Lyons, will tell you: “For anyone who…

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career advice

Career Advice from a Top Woman in PR

Pop the champagne: our Managing Partner, Amy Lyons, has been honored as a Top Woman in PR by PR News! At SHIFT, we have the privilege of working with Amy day in and day out. For those who might not be as fortunate, Amy has kindly offered to share some career advice for anyone looking…

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