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Building Media Relationships

Building Media Relationships

Securing earned media is more challenging than ever. Journalists receive hundreds of pitches per day while being tasked with creating more content under tighter deadlines. PR people need to find a way to cut through the noise to deliver results for their clients and/or companies. In a perfect world, the cream rises to the top…

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event planning

6 Tips for Planning a Successful Consumer Event

Event planning can be stressful. From wrangling outside vendors, to working hand-in-hand with event coordinators, to the actual activation, planning the perfect event can be a challenge for even the most seasoned PR pro. However, there are a few steps you can take to put your team and client in the best position to execute.…

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Tips for Future PR Pros with No Previous PR Experience

With graduation season on the horizon, many graduating seniors are already sick of hearing “any plans after college?” at social gatherings. For those looking for a public relations job, the application process can be a little daunting. Often, agencies are looking for new hires to have previous agency experience as well as one or more…

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