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AI

Will AI Steal Your PR Job?

When I look at what the account coordinator job looks like for entry level employees today, it is unrecognizable from my experience back in the mid-90s. I mailed out paper press kits, faxed press releases and used FedEx to get product beauty shots or screen shots in slide form to my editorial contacts. There was…

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Tradeshow PR

Tradeshow PR: The Do’s and Don’ts

(a.k.a. I’m going to <really big conference> and want to get the most bang for my buck) Fall inevitably is tradeshow season for many companies. In the tech world, there is a flurry of events spanning from August’s VMworld to AWS re:Invent in November. Many of my clients are putting quite a bit of resources…

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The Most Important Question You Forgot to Ask in Your RFP

RFPs are rough – for everyone involved. The company that has to create it and then sift through all the responses and the hours of unbillable time that agencies put in to responding with the hope of cutting through all the clutter. Most RFPs are long and arduous and ask many of the same questions.…

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Photo by Roger H. Goun

Can I Quote You on That? Three Interviewing Blunders to Avoid

In my last post, I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Let’s dig into this a bit more. First, why is media training so important? Because this is a chance to speak to a wider audience and therefore, any missteps can be magnified.…

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3 Ways to Screw up Your Product Launch

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. In marketing alone, landing pages, data sheets, whitepapers, videos, presentations and demos are being produced at a…

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It’s PR, Not ER: How To Stay Sane When Everything is Coming Undone

If you’ve been doing PR long enough, you have had moments when your heart is pumping, your palms are sweating and you know that there is just way too much to do and not enough time to do it. The stress of multiple deadlines, competing priorities and never-ending fire drills is getting to you. You…

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Breaking Up Is Hard To Do: Firing a Client

Being fired by a client is an unpleasant situation, usually for both parties. Expectations were high at the outset, everyone was feeling good, champagne was popped, the PR machine started churning – then something happened. Sometimes it’s a positive outcome for the client, like an acquisition, that leaves the agency out in the cold. Sometimes…

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