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Data-Driven Survival: Titanic Edition

“Mr. Andrews, forgive me. I did the sum in my head and with the number of lifeboats times the capacity you mentioned, forgive me, but it seems that there are not enough for everyone aboard.” – Kate Winslet as Rose DeWitt Bukater in Titanic According to Wikipedia, there were approximately 1,317 passengers and 900 crew…

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crisis communications plan

Knowledge Is Key For Crisis Comms: Shark Week Case Study, Part 2

Miss the intro to this Shark Week crisis comms series? Read it here before moving on to part 2. G.W.’s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Luckily, G.W. has fin here before – and knows just what to…

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Insta-Success Advertising

Insta-Success: How to Make the Most of Your Instagram Advertising Campaigns

Earlier this year, we shared a blog post highlighting the top reasons why all kinds of businesses – B2B technology and consumer industries included – should be using Instagram as a social business tool. What we didn’t get into, however, is how and why businesses should run Instagram advertising campaigns to increase brand awareness and…

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pinterest ads

Making the Most of Pinterest Ads

Social media has completely changed the way information is shared – both personally and professionally. Any savvy marketing professional understands that having a strong presence on social media is critical to connecting with customers and growing a business, but the most successful marketers realize organic efforts are often not enough to make a significant impression.…

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Three Public Relations Mega-Trends in 2017: Where Are We Now?

Earlier this year we published a blog post highlighting the three PR mega-trends we predicted would shape our industry in 2017. Now that we’re almost halfway through the year (what?!), we wanted to take a look back at how these trends have impacted our efforts so far. Content Shockwave According to Google News, there were…

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Optimize Digital Marketing Efforts

Free Tools to Help New Companies Optimize Digital Marketing Efforts

In today’s digital world, online marketing is crucial to the success of any newly established company. Oftentimes, however, young brands try to offset the steep costs of starting a business by tightening the purse strings for any “excess” activity in their first year. Unfortunately, public relations and marketing are often included on the list of…

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public relations strategies

Public Relations Strategies: Redux

A few years ago we published a blog post titled “Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog.  The post highlighted how to differentiate between public relations and media relations – explaining that media relations is just one of many public relations strategies. Today, we wanted to share a refresh…

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PR and Marketing Resolutions

New Year’s Resolutions for PR and Marketing Pros

Every year, people around the world pledge to make New Year’s Resolutions. These promises come in all shapes and sizes, but ultimately serve as a way for folks to set goals to better themselves during the year ahead. While personal resolutions will vary, although maybe not as much as you think, there are a handful…

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best of q1

SHIFT Archives: The Best of Q1 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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google tools

Using Data from Google Tools to Boost Your PR Pitches

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. As one of…

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