Author Archive:

food marketing

Food Marketing Debate – Dinner for One

The consumer reality doesn’t always match the images that food delivery marketers project when promoting their services. Visions of family dinners around the table, along with larger gatherings of friends lifting a glass, don’t reflect the trend of single person dining. According to the Hartman Group’s Food and Beverage Occasions Compass data, almost 50 percent…

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kaizen

Consumer Corner: Prep for the 2017 Holiday Season Using the Kaizen Method

For most retailers, a successful holiday shopping season is critical to sustained growth and success.  Historically, we will begin working with our retail clients on the following year’s holiday traffic driver campaigns as soon as all the decorations are taken down from the previous season. The first step to planning is taking the time to…

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traditional media

2016 – A Year in Traditional Media

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead?  From the perspective of the consumer team in the Boston office the answer is a resounding, NO!  Each member of the team has a particular hit that they are extremely proud of purely based on the…

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Client Relationships

Managing the Evolving Client Relationship

Over the past five years, we have experienced dramatic changes in client relationship management and setting expectations.  Agencies are not the only institutions fighting with the ever-evolving media landscape and technology disruptions. Organizations are forced to face change on nearly a daily basis and we, as agency partners, are forced to make sense of the…

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Placements

Getting Placements in a Non-Stop News Cycle

To my old school PR friends, we have been here before. Every four years the world stand stills and all eyes are on the candidates. On a given day, The New York Times published 492 articles online; of that number, 60 were dedicated to the election. Now, look at the last month alone; we were…

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What NOT to do when Running a Brainstorm

A few weeks ago our senior management team participated in a two-day training conducted by Idea Champions.  The goal of the meeting was to learn how to better facilitate brainstorms and unleash our creativity.  We’ve all experienced the same rut.  How do we ignite creativity, gain full participation and walk away with actionable ideas that…

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Hey Dad? You Out There?

For the first 20 years of my career the number one focus of my efforts in public relations was securing the interest of dear old mom. Mom is the purveyor of goods. Mom holds the purse strings. Mom makes the decisions for her family and influences her friends. But guess what? It is time to…

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