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Media Relations

Top Media Relations Challenges & How to Solve Them

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Although media relations is a blast, it has its…

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PR From Afar: Tips for Effective Cross-Office Collaboration

Remote working – whether from home, the local coffee shop, the airport or even from an office in a different city – can offer attractive flexibility for employees. And as companies accepted this change and redefined the ‘what’ and ‘where’ of a workplace, I’m thankful SHIFT Communications is on board. I recently made a personal…

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