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food pr

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Firing up a grill with a push of a button. Making taste buds tingle with flavorful hot sauce varieties. Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. However, when it comes to maximizing overall ROI and audience engagement, an often overlooked…

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public apologies

Effective Public Apologies: Part 2

“We apologize to our customers who have been affected by this and have taken immediate steps to help prevent this from happening again.” Well, that wasn’t too hard to say, was it? A few months back I wrote a blog post about the basic tenets of issuing a public apology, and the pitfalls that companies…

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Consumer Media

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Whether it was securing placements for the latest outdoor grilling innovation from Char-Broil or letting tech reporters know about a new…

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NYC PR

NYC PR: The Juiciest Part of the Big Apple

New York City: the city of endless opportunity, soaring sky scrapers, and of course, those pesky Times Square costumed characters. With thousands of national and local media outlets scattered across the five boroughs, it’s also the unofficial home to the field of public relations. Media epicenter status aside, what is it about PR and NYC…

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Launch Events 4.0

A killer venue. An A-list celebrity spokesperson. A product that consumers and media are willing to line up around the block for. At midnight. There was a time in my PR career that having these elements in place at a launch event would virtually guarantee attendance from a slew of camera crews and photogs. Oh…

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public apologies

Effective Public Apologies

“I’m sorry.” Why are these two simple words sometimes so hard for corporations to utter when they’ve made a mistake? Often times it’s because of the illogical thinking that accompanies it: most top executives are loathe to admit they’ve made a mistake (or that their company failed its customers in some manner) because they view…

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Winning the Client Game: Lessons from the Ballfield

I admit it: I have a lot of baseball on my mind these days. Not only are both NY teams poised to make playoff runs, but little league “fall ball” is now well underway. As such my weekends are now spent teaching 5th graders how to embrace their inner Derek Jeter. After an exciting opening…

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Press Releases: To Use or Not To Use?

“We need to issue a press release at least once a week to maintain high visibility,” said client A. “Press release pick-up has zero value to my business,” said client B. Sounds like a familiar (and contradictory) refrain, doesn’t it? Depending upon who you ask, the press release is either something that’s dead and buried…

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4 things to consider before entering PR industry awards

Fact: most of us at some point or another have entered a PR industry awards competition. That’s because awards are an important marketing tool for agencies: prospects often judge agencies they don’t know by examining their credentials, such as awards. That should be incentive enough to make us want to enter, but let’s face it,…

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