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Reputation Management

Reputation Management: Rising Above Competitors

There’s nothing wrong with healthy competition. Whether it’s on the field or in the boardroom, competition makes people try harder, move faster and embrace change. Without competition, there would be less incentive to think about customers, push for innovation or strive to hit goals. In PR, we rarely meet a CEO, a CMO or a…

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client-service-business

What It Means to be in a Client Service Business

There’s an overarching trend in the client service business. In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process. They need more brand awareness, their competitors are dominating the press, and their board wants to know what the plan…

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AI features

The Year AI Features Dominated the Media

At the end of last year, Fortune predicted that 2017 would be the year of artificial intelligence (AI). Boy, were they right. Whether it was new AI features in Amazon’s AWS cloud offering, Facebook’s use of AI to fight suicide or Elon Musk’s claim that AI will cause WWIII, there was rarely a day –…

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Narrative Development

Combining Art and Science in the Narrative Development Process

Whether a company is coming out of stealth mode, launching into a new market or looking to refresh for competitive reasons, creating a clear and crisp narrative is as critical as investing in product development and talent retention. If a company can’t distinctly state what it does and how it impacts the world, no one…

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artificial intelligence coverage

4 Smart Strategies For Securing Artificial Intelligence Coverage

Artificial Intelligence Coverage Overload Read any publication today and you will find an array of artificial intelligence coverage articles. From Elon Musk’s bold statements about artificial intelligence’s (AI) role in a potential World War III to IBM’s recent $240 million investment in the future of AI, the technology’s promises, benefits, and concerns have captured the…

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business press coverage

The Earned Media Holy Grail: Business Press Coverage

It’s rare that a week goes by without the team talking about business press coverage. All clients want it, and few understand what it takes to get it. When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the…

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PR plans

Maximizing the PR Planning Process

Whether it’s a new client, the start of a new quarter or time for a six-month refresh, creating PR plans are the first step to ensure the PR program is a success. However, not just any plan will do. In order to truly have a successful program, you’ll need a planning process that is comprehensive…

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Crisis Communications

Crisis Communications: What to Expect from Your PR Team

In PR, the term “crisis” can mean many different things impacting how to mode a crisis communications plan specific to a client and situation. For some of our clients, it’s a slip in a product shipment date that has been discussed negatively on social media or in the press. For other clients, it can be a death…

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B2B Challenges

Top B2B Challenges and How to Solve Them

Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. They have to be solution-focused, driven, creative, curious and thick skinned. Yes, these are all blanket characteristics that anyone would want in an employee and team member.  But, after being in B2B PR for more than…

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What it Takes to be in PR

Spring is right around the corner. And while that means better weather, longer days and outdoor eating, it also means college graduates hitting the job market and undergrads looking for internships. SHIFT tends to follow an “always interviewing” approach, since we are focused on smart growth and finding the very best talent in all four…

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