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influencer programs

Consumer Corner: 3 Tips for Building Successful Influencer Programs

Influencers programs have become an important part of many PR strategies, particularly consumer PR strategies, and especially when coupled with traditional media relations. When done well, influencer programs can create powerful brand advocates for your client who spread awareness and drive conversions. If executed poorly, you could end up with indifferent partners who are only…

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From Intern to AC

Intern to AC: The Four Tips You Need to Know

Being an intern is the best learning experience you can ask for. You get to test your abilities with common entry-level PR work without the stress of feeling like you need to understand or be the best at everything. Everyone wants you to help and wants you to succeed. They know you’re not an expert,…

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An Intern’s Guide to Guerrilla PR

Working in public relations, especially consumer PR, will give you the opportunity to participate in a lot of hands-on, guerrilla PR activities. This might include things you have never done before, which can be at little scary – especially if you’re shy like me and not too confident talking to strangers on behalf of a…

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