3 Reasons B2B Companies Should Be On Google+

Think Google+ is just for tech nerds? Think again. Google+ can have a profound effect on your marketing, search, retargeting efforts, and social research. Learn how in this short 6 minute video.

The same rules apply to Google+ as to all earned media: share valuable stuff to people who ask for it if you want the only guaranteed, sustainable, long-term strategy.

Christopher Penn
Vice President, Marketing Technology

Download our new eBook, How Social Broke PR

Posted on January 7, 2013 in Social Media, Strategy

Share the Story

About the Author

Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing. In 2012 and again in 2013, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing; Marketo Corporation named him a Marketing Illuminator, and PR News nominated him as Social Media Person of the Year. Mr. Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s the author of the best-selling book Marketing White Belt: Basics for the Digital Marketer.

Hmm, must have been a bug or something. The left share bar didn't have the FB Like +1 or InShare buttons before just a space between StumbleUpon and PinIt. It's there now.

Latest blog post:


@shiftcomm great video but I don't see a G+ share button in your share bar :(

Latest blog post:

Back to Top