earned media

Earned Media Highlights from 2016

Garnering earned media coverage that is meaningful for our clients is our number one priority as their public relations partner. Ensuring that our efforts will provide material that is helpful to our clients’ goals and bottom lines means we are constantly fine tuning and tweaking our approach to the media to keep our clients and…

Read More →

Business Press

5 Business Press Hits & The PR Strategy Behind Them

Google. Facebook. Yahoo! These are the giants that so often demand the attention and set the agendas of business press. But coverage in The Wall Street Journals, Forbes, Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And the seemingly unknowable rhyme and…

Read More →

project-based

Tips for Working on Project-Based Public Relations Clients

In the public relations industry, the main objective for any agency pitching new business is to become the ‘Agency of Record.’ Commonly referred to as an AOR, agencies who win this title enter an exclusive relationship with their client – the agency agrees to refrain from doing business with any of the client’s competitors and…

Read More →

SEO for PR

How PR can Borrow from SEO for Increased Visibility

If you’re a frequent reader of the SHIFT blog, you know we’re all about integrating data-driven strategies and tactics into our everyday PR efforts. Integrated PR and marketing programs are no longer the exception, they’re the rule. SEO tactics are a great place to start. Whether you’re researching data points for a pitch or building…

Read More →

ddpr-4-of-9

What is Data-Driven PR, Part 4: Hypothesizing

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

Read More →

Kanban Methodology

Agile Management: Kanban Methodology for Public Relations Teams

You have tons of stuff to do and are struggling to keep you and your team organized. Your client has a list of things a mile long and everyday feels like you’re making no progress. Have you considered trying a Kanban methodology board? Kanban is a method of managing a project team and their workload…

Read More →

Social Media Crisis

Developing your Social Media Crisis Radar, Part 3

Want to learn about Crisis Radar from square one? Get up to speed by reading Part One and Part Two. Welcome to the third and final blog in our series, “Crisis Communications: Developing your Social Media Crisis Radar.” If you joined us for parts one and two, you are almost ready to test your Crisis Radar…

Read More →

ddpr3

What is Data-Driven PR, Part 3: Defining Data

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

Read More →

Social Media in Healthcare

Social Media in Healthcare: Why Instagram is its Best Kept Secret

Instagram, the lesser known tool behind social media in healthcare and widespread photo sharing social platform, has an average of 500 million monthly active users and growing. The applications of this platform are endless, but it’s proving to be a fruitful podium for the healthcare industry.  Whether Instagram is providing future medical students the opportunity to follow…

Read More →

Finance Companies

Finance Companies: The 4 Obstacles Facing Your Marketing Department Part 1

Are you a CMO of one of the many competing finance companies, faced with defending your marketing team’s budgets all too often? Do you see your team spinning their wheels, constantly working with all areas of the organization with few qualified leads to show (beyond the typical RFP requests)? According to the CMO Survey as…

Read More →

Back to Top