Google Data Studio

Google Data Studio for PR Professionals

At the recent Google Performance Summit, Google announced its new Data Studio product for everyone. Data Studio is Google’s new dashboarding product, helping marketers to visualize and share data. Should PR professionals examine Data Studio? What’s in the Box? Data Studio is available in the US only for now; expect it to be more widely…

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Olympic media training

The Importance of Media Training at the Olympics

We are just under 100 days away from the 2016 Summer Olympics in Rio de Janeiro, Brazil. The games officially begin on Friday, August 5th lasting until Sunday, August 21st. Along with dazzling displays of athleticism, you’ll also get to witness another time-honored Olympic tradition – corporate branding. And while the stadiums, clothing, and merchandise will…

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Are bots the new apps

Are Bots the New Apps? Your Business Should Be Paying Close Attention To What Sets Them Apart

Are Bots the New Apps? I would confidently bet there’s an app on your smartphone you haven’t used in months. Perhaps there are several collecting digital dust in a folder. You don’t want them taking up memory on your phone, and you spend a high majority of your time in just a few apps anyway.…

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An Intern’s Guide to Guerilla PR (1)

An Intern’s Guide to Guerrilla PR

Working in public relations, especially consumer PR, will give you the opportunity to participate in a lot of hands-on, guerrilla PR activities. This might include things you have never done before, which can be at little scary – especially if you’re shy like me and not too confident talking to strangers on behalf of a…

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Healthcare Q&A

SHIFT Healthcare Q&A Part 2: Writing and Healthcare Trends

This is the second blog post in a series of two posts in the SHIFT Healthcare team’s Q&A with our friend and colleague Mike Feibus, President and Principal Analyst, FeibusTech, as well as Contributor for USA Today and Fortune. Our first installment focused on the taboos and to-dos of event outreach for PR professionals. This…

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Copy of Social Media and Customer Journey

The Difference Between Influencer Marketing and Affiliate Marketing

As marketers and communicators, we have multiple goals. We are tasked with achieving: Increased reach and audience growth Increased engagement and mind share Increased prospect and lead generation to fuel sales Indirectly increased sales and revenue No one tool or method achieves all these objectives well. We would be foolhardy to assume that such a…

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My Diploma Says “B.A. in PR,” but Am I Ready for What’s Next-

My Diploma Says “B.A. in PR,” but Am I Ready for What’s Next?

It’s hard to believe, but graduation season is already upon us and this means there are a lot of students ready to pursue careers in PR. In college courses, students are generally taught PR in a big-picture sense—skills such as how to perfect writing by following AP guidelines and even how to write a PR…

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Social Media and Customer Journey

Learn to Set Social Media Goals That Make Sense

Do you ever wonder how the number of “laughing until crying” emojis on a post REALLY impact the bottom line? Or wonder how shelling out perfectly good budget to gain new followers can bring in a conversion? If so, you’re asking the right question: do my social media goals make sense? Truthfully, one could write…

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My Diploma Says “B.A. in PR,” but Am I Ready for What’s Next-

Cohort Analysis & Google Analytics: The Basics

In early 2015, Google Analytics quietly rolled out Cohort Analysis reports. If you aren’t a frequent user of GA (or tend to steer clear of beta reports), you may not be familiar with this powerful tool. In a nutshell, cohort analysis reports give you insight into user behavior on a much more granular level than…

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The Most Important Question You Forgot to Ask in Your RFP

The Most Important Question You Forgot to Ask in Your RFP

RFPs are rough – for everyone involved. The company that has to create it and then sift through all the responses and the hours of unbillable time that agencies put in to responding with the hope of cutting through all the clutter. Most RFPs are long and arduous and ask many of the same questions.…

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