SHIFT Agency PR Blog and PR News

19 Dec 2014

The Future of Marketing: Elizabeth Segran

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Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Who is Elizabeth Segran?

  • A contributing writer at Fast Company whose work has also appeared in renowned publications such as The Atlantic and The New Republic
  • A former SHIFTer who worked on several of the Agency’s B2B tech clients
  • An author whose book, The River Speaks, was published in 2012
  • You can find her on Twitter @LizSegran.

In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Elizabeth offers these takeaways about the future of marketing:

  • One key to marketing today is finding the essential and profound truth that your brand represents and using that as your marketing engine.
  • Brands that have succeeded in conveying this truth are those thinking more deeply and philosophically about their product or service, allowing them to evolve over time with a long-term strategy.
  • The industry has yet to understand the value of visual analysis. While marketers are skilled at analyzing the words people are communicating on social media to better understand their preferences, the future of the industry also rests on analyzing images to glean these insights.
  • The term Millennial has become a bit obsolete in marketing given that the generation is now so large that segmenting it could help pros better understand the various groups within it.

Zach Burrus
Marketing Analyst

Download our new eBook, How Social Broke PR

18 Dec 2014

Share your data for a better PR program

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why?

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Earned Media Hub Strategy

Research

Chances are you’ll be asked for any existing market research that’s you’ve done. This helps to narrow down PR campaigns, making them more appealing to your target audiences. For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message.

Systems you may be asked about: market research, previous campaign performance data

Creative

Brands often have baseline style guides, but style guides aren’t enough. If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation.

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience.

Systems you may be asked about: display ad servers, graphics, and organic social media data

Content

Chances are you’ve got some content already in a library somewhere, or in a content management system (CMS). Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Knowing what’s been done (and the success or lack of success) can help to eliminate bad ideas, stale ideas, or ideas that are commonplace and won’t make you stand out.

Systems you may be asked about: CMS logins to blogs, content libraries, asset pools

Messaging

When you’re crafting or refining a brand’s identity, understanding where the brand has been, what’s been said, and what competitors are saying is essential. Without that base of knowledge, differentiation is extremely difficult. A savvy PR firm is likely to ask you for competitive research you’ve already done on brand messaging, resonance, and competitive earned, owned, and paid data.

Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available

Earned Media

As a program gets off the ground, you should have baseline information about where your brand stands currently. Traditional measures such as audience reach, impressions, and share of voice aren’t enough by themselves, but in aggregate can help to paint an overall picture of where your company stands in the marketplace. Additionally, if you’ve got pre-existing or preferred tools for measuring earned media reach, access to those tools and prior data is essential for measuring ongoing success.

Finally, aggregated data such as media lists already in place should be part and parcel of working with a PR agency; those lists will likely need to be cleansed and scrubbed for quality, so granting early access to your databases is vital.

Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools

Owned Media

Owned media is the gateway to the remainder of the marketing and sales funnel, whether you’re B2B, B2C, small or large. The world is digital and mobile now, and your website and owned media properties are the places people go to find out how to do business with you. Sometimes they’re just looking for a store locator to find a brick and mortar location. Sometimes they want to buy in the moment with the convenience and immediate gratification of online. Sometimes they’re just looking for more information but aren’t even at the purchasing stage.

Your owned media analytics systems can discern all of these behaviors and many more. Measuring PR success must use owned media analytics to connect the top of the funnel (awareness) with the rest of the business. Even something as seemingly primitive as foot traffic counters in retail stores is a form of owned media measurement, because a retail store is just as much a media experience as it is a place of transaction.

Systems you may be asked about: Web analytics software, marketing automation software, audience metrics systems on and offline

Paid Media

Traditionally the domain of advertising agencies, paid media systems can contain treasure troves of data useful to your PR efforts. We’ve already touched on understanding what campaigns have already been successful in the research phase, but paid media also has some of the best audience insights tools available to businesses and agencies.

There is no more powerful synergy than an integrated campaign across earned, owned, and paid media, so expect your PR team to ask about what campaigns are already queued up in your paid media systems and what audiences are defined. You may also be asked for access to paid media systems for the purposes of syndication and amplification, where an earned media hit is rebroadcast in advertising channels to extend its reach and impact.

Systems you may be asked about: PPC and SEM marketing software, display ad systems, video and multimedia ad systems, media buying platforms

Marketing and Sales

At the end of the day, having an audience that is aware of you, trusts you, and likes you enough to buy from you is the goal of an effective PR program. However, that audience also has to do business with you in order for you to realize the true benefits of PR. Thus, a complete PR program must have access to data down the funnel to see how much of the audience is converting into prospects, marketing qualified leads, sales qualified leads, business opportunities/deals, and ultimately into revenue. Without that information, you may be targeting the wrong, unqualified audience in all of your media efforts.

Finally, businesses can be made or broken on service and support. Great service means free PR via word of mouth from your existing customers. Bad service means inevitable PR crises down the road as customers rightfully complain. Your PR program needs that information in order to forecast and plan for crises and opportunities.

Systems you may be asked about: marketing automation software, sales CRM platforms, customer support and service platforms

Conclusion

Data isn’t just for your marketing team or for an analytics department buried inside of your company. If you want to maximize the results of every part of your marketing and communications programs, give access to as many systems and data pools as practical and reasonable. The more information you share with your partners, the better the work a data-driven PR agency can do on your behalf.

Christopher S. Penn
Vice President, Marketing Technology

* Disclosure: Cision/Vocus is a SHIFT client.

Work at SHIFT

17 Dec 2014

The Recipe for a Good Newsletter

At SHIFT, one of our favorite pieces of content we create is our weekly newsletter. It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month.

So how did we go about creating an award-winning newsletter – and how can you do the same? We’re going to walk through some of the main ingredients we include in our SHIFT Happens newsletter.

Let us begin!

Part One: The Content
This is the most important component of any newsletter. If the content isn’t good, no one is going to read it – and no one is going to stay subscribed to it. The goal is provide value for your readers, so don’t feel like just because it’s YOUR newsletter it has to be ALL about you. By now, you should know your audience and what their interests are. Take that into account when planning out your content. Be informative and educational, but don’t be afraid to show off some personality and culture.

Your content is king!

 

The SHIFT Happens newsletter has a combination of our own generated content and important industry news. We highlight our blog posts and also include some of the big media hits we secured for our clients. Outside of that, we include job openings and a little blurb about a cultural event that made headlines that week. It’s a mash-up of all things PR and marketing, and it’s something our readers have responded to positively.

Part Two: The Design
Now it’s time to get visual. You’ll want to make your newsletter look good while keeping in mind that people will be reading your newsletter across a number of devices: desktops, mobile phones, tablets, etc. It has to be readable in all formats. Our advice is to keep your design visually appealing yet simple. You don’t want slow loading times because it’s bogged down by its design.

If you have an in-house design team, pull them into this project. They can help craft a template that will be useable for a long time. After your initial template is created, you can use tools like Adobe’s Dreamweaver to update it weekly.

Part Three: Promotion
Congratulations! You have your newsletter compiled. The next step is to promote it. After all, you’re going to need subscribers that you can actually send it to! Before you begin your promotion, create a landing page that will live on your website. This provides one easy, central location you can direction your audience to subscribe. This will also give you the opportunity to give visitors more information on what they should expect – and even a sneak peek. Above all, you’ll be able to have insight into analytics behind the page: how many people are visiting, signing up – or dropping off before actually subscribing. This data can help shape your newsletter marketing strategy moving forward.Set up a landing page!

 

Once that’s all set, you’re next step is to promote it. As usual, take the opportunity to cross-promote on appropriate channels like Twitter, Facebook, LinkedIn and others. This will let your already established audience know that you have new valuable content to share with them. At SHIFT, we like to send out a weekly reminder that SHIFT Happens exists.

Part Five: Measurement
The last piece you’ll want to consider when building a newsletter is measurement. There are a number of things you can measure here: open rate, the web traffic it drives, generated leads, etc. Are people consistently reading your newsletter or are there improvements you can make to avoid having it automatically sent to the trash? Are people clicking on links in the newsletter that take them to the website?

An important step in the measurement process is to ensure that you tag all your owned content links within the newsletter. In other words, any link that leads back to your website should be tagged with UTM parameters. This will allow you to easily spot who visited your site via your newsletter within your analytics platform. Tools like Google’s URL Builder is an easy way to tag links in a matter of seconds.

As you bring all of these pieces together, your newsletter will start to take shape. Remember to keep your audience in mind as you’re essentially creating this content for them. Keep providing value in a creative, fun way, and who knows – maybe your newsletter will be taking home awards too!

Amanda Grinavich
Senior Marketing Analyst

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16 Dec 2014

What LinkedIn’s New Homepage Means for Your Social Marketing

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there.

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Here are the fast facts before we dive in:

  • The new homepage was announced last week but won’t roll out to users until early 2015.
  • The new tile-style widget look is simplified and less busy than its predecessor.
  • Profile analytics, the status update box and LinkedIn Pulse take center stage.
  • The “ways to keep in touch” widget, which includes people you might know or opportunities to connect, is nestled to the right.

While many of the design changes themselves are minor, the important thing to note is the shift in focus from jobs/networking to content sharing and discussion. This should come as no surprise, as LinkedIn has been steadily repositioning itself as a hub for professional conversation ever since it made its publishing platform open to the public nearly a year ago.

The nature of how people use LinkedIn is changing, so it’s time for marketers to update their LinkedIn tactics to stay ahead of the curve.

Most savvy businesses and brands are already well-aware that LinkedIn is past its days as a glorified job board, and are leveraging LinkedIn’s impressive intel gathering and ad targeting capabilities. But businesses need to start thinking beyond merely advertising to users – they must think about how to join in those conversations.

 1. Get with the Pulse

Obviously, one of the best ways to join a conversation is to be the one initiating it. The new layout puts LinkedIn Pulse front and center. If your company’s best thinkers are not already posting Pulse updates on their individual profiles and getting traction, it’s time to start thinking about inspiring them to do so.

Of course, while any individual can publish to Pulse, the success of a post depends entirely on the quality of the content and how rapidly and widely it’s shared. Pulse is ideal for thought leadership content that showcases the leaders at your brand and what’s on their minds. Get the most publicly recognized people at your company posting!

2. Join in existing conversations

Discussion isn’t a one-way street, and you can’t expect all conversations to start with something you post. Thankfully, it’s relatively easy to find conversations on LinkedIn relevant to your company’s industry. By commenting intelligently on others’ Pulse posts or in topics in LinkedIn Groups, your organization can showcase thinking inside your organization.

The key is to do your research to find the Pulse posts and Groups discussed by your target audiences. And remember that being overly promotional does you no favors. Answer questions or share comments that drive the conversation forward.

3. Be a content curator for professionals in your industry

LinkedIn wants to be the go-to resource for its users’ professional lives. If it can succeed in becoming “how you start your day,” as VP of Product Management Joff Redfern puts it, it will become increasingly imperative that businesses and brands select high-quality content to share with their audiences.

Ask yourself, “What is the one thing professionals in my industry need to know today?” That is what you should share. Look for interesting, longer-form pieces of content that aren’t necessarily being widely shared on other networks. Mobile apps such as Feedly and Longform can help you find those hidden gems to showcase your curation skills and discerning eye.

4. Keep an eye on paid advertising options

LinkedIn Advertising already has some perks that social networks don’t: most notably the ability to target by professional credentials such as job title. This is especially true for B2B companies. With LinkedIn’s recent acquisition of B2B marketing platform Bizo hinting at expanded paid advertising options to come, it would behoove any business to keep a watchful eye out for any updates.

The cherry on top is that with LinkedIn’s focus on spurring more conversations amongst users, businesses might be able to look forward to a more active and engaged audience base for advertising.

Only time will tell how effective the new homepage will actually be at bolstering conversation, or if LinkedIn will succeed in becoming the booming virtual forum for professional discussion it envisions for its users.

JJ Samp
Marketing Analyst

Download our new eBook, How Social Broke PR

15 Dec 2014

PR needs to get acquainted with analytics

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It’s no secret that PR professionals have a TON of data available to them at any given time. From social media stats to website traffic, the data is there…they just need to know how to use it.

In Econsultancy’s 2014 Measurement and Analytics Report, researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Second and third on the list were statistical modeling and conversion rate optimization, respectively. Now we’re not saying that every PR professional needs to become a statistician overnight, but agencies need to take note: PR professionals want (and need) analytics training to be successful at their jobs.

Here at SHIFT, we implement regular training sessions on the basics of data – how to find it, how to measure it and how to devise a strategy around it. Everyone at the company, from high-level executives to interns, is involved in the training process. Want to jumpstart analytics training at your company? Start here…

Figure out the must-knows. The ‘must-knows’ are basic topics and ideas that are imperative to know for every level of employee. For example, understanding Google Analytics won’t happen at once. But a good first step is understanding the terminology – What is a session? What is a goal? Knowing how to talk about data and what the various tools call these metrics is a must-know.

Don’t discriminate based on rank. While upper-level management roles ultimately enforce policies and reporting structures, as well as give strategic insight gleaned from data, it is still important that everyone on the team has similar knowledge on how to find data, what it means and knowing how to incorporate it into your client’s or brand’s PR plan.

Be organized and have a plan. Knowing when and how you’re going to implement your training initiatives (along with who is leading the trainings) is the next step. For people who aren’t used to dealing with numbers and other data points on a regular basis, it can be intimidating. By creating a plan and mapping out your training sessions, you avoid the inevitable data-dump that people will feel if you try and cram too much information into one session. Start slow. Get the must-knows understood first, then dive deeper into the tools and metrics

Be flexible. Digital data and the way you attain it from various networks, tools and channels changes all the time. Be flexible in your trainings and be ready to communicate changes to your team as they arise. Don’t let your team get stuck in the mud with an outdated tool or measurement. There is nothing worse than spending three hours pulling data for a report and finding out later there was a tool that could pull that data in five minutes.

Like we’ve said before, data and analytics don’t have to be scary for PR and communications professionals. In fact, they can make your job much easier and give you the insights needed to reinforce and strengthen your strategy…you just need to take the time to learn the tools!

How do you keep your analytics training up-to-date? Share with us in the comments!

Tori Sabourin
Marketing Analyst

Work at SHIFT

 

12 Dec 2014

The Future of Marketing: Mitch Joel

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Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question:what IS the future of marketing?

Who is Mitch Joel?

  • A marketer; he is president of Twist Image, a digital marketing agency
  • A founding partner of Distort Entertainment, a Canadian independent record label
  • An author; his most recent book is ‘CTRL ALT Delete.’ He has also authored another book called, ‘Six Pixels of Separation
  • You can find him on Twitter here.

In this conversation, Mitch discusses where he sees the future of marketing. He particularly views these areas as something to keep an eye on:

  • We are entering the age of efficiency. People are becoming more efficient with their technology, which in turn is going to force marketers to be more efficient in the way they communicate with consumers.
  • It’s time to stop shouting at the masses. You can have a direct audience with any customer you want.
  • The most amazing untapped opportunity is to create Youtility. which is the idea of being useful to customers above all versus trying to sell them anything.
  • You can’t import traditional metrics to new marketing channels.
  • Thanks to platforms like Snapchat and What’s App, the idea of impermanent experiences are coming back to the forefront.

 

11 Dec 2014

Facebook SEO and Post Search: What it Means for Brands

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This week, Facebook enabled the ability for everyone to search posts. Which means you can now find what you may have thought was forever lost because let’s face it: Scrolling back through that Timeline was a PITA. Much like Google, you can head to Facebook and use the search bar to find old posts. It’s that easy. Which includes that old post about a research stat that you want to revisit, the BEST kitten photo ever, app recommendation threads, and especially, your company news. Everything is searchable.

If you’re doing a client announcement, using Facebook search to see what others are saying about the news (in public and your personal friends’ posts) can help inform the client about the public’s reaction. For example, recently T-Mobile announced that SHIFT is working with them as an agency. When I use the Facebook search bar to search for “T-Mobile and SHIFT” I see this:

T-Mobile and SHIFT on Facebook

It’s a tool we’d encourage you to add to your monitoring toolbox for client coverage, but this change also matters from a brand management perspective. How so?

When you’re managing a crisis, eventually that crisis dies down and you can move forward. In the case of Facebook, things would get pushed down on that unsearchable, difficult-to-navigate Timeline and leave those old posts buried. Just the way you preferred it. With this change, if you’re concerned with the old post resurfacing, we would highly recommend going back to catalog those that could be potentially problematic and prepare a response plan so you have it in advance of any issues. (It’s also a good reminder to go and update your page management settings and remove anyone who shouldn’t be there and ensure the role levels are appropriate!)

In the age of oversharing college students and people saying things they later regret on social networks, it’s also important to consider old posts in your Timeline. Especially if you’re looking for a job. Now that potential employers can search publicly available posts (we wish they wouldn’t, but feel it’s inevitable from some employers), cleaning up your Timeline is probably a good task to undertake. Make sure your visibility settings are the way you want them.

One caveat I’d like to be explicit about here: This is NOT a recommendation to go back and delete troublesome posts or edit them. While doing this might seem like a good idea, it’s really not.

Get your search on.

Facebook SEO. You read that right. The post search means that similar to Google, you can find posts on topics with keywords. Which means, Facebook just established SEO for the entire archive of public posts. So for brands, thoughtful consideration of what that means for you is key.

Now when sharing on Facebook, you can make your posts searchable with keywords. While we don’t have the tools (yet) to measure impressions or save searches as a feed to monitor, preparing for that eventuality without being obnoxious and keyword stuffing at the end of every post is key. You now need to be more thoughtful about what keywords and phrases you use in your Facebook posts. How do you want people to find you? This would be a great time to bring your SEO team together with your social media team and get them on the same page.

There’s definitely more advice to be had given this change, but this is a good place to start. What other advice would you offer given searchable Facebook posts?

Chel Wolverton
Account Manager, Marketing Tech

First image credit: The Facebook Blog

Download our new eBook, How Social Broke PR

10 Dec 2014

The Future of Marketing with Gini Dietrich

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Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?

WHO is Gini Dietrich and WHY should you care?

Future of Marketing Takeaways:

  • The future of marketing will be hyper-individualized, and it will be available at our fingertips, literally! Wearable technology, and the ground that it breaks from an individualized marketing vs. marketing to the masses perspective, will help pave the way.
  • The U.S. is very far behind when it comes to QR codes. For a teaser of how marketers could be using QR codes for individualized marketing, take a trip to Europe and see how easy it is to check when the bus is coming.
  • The “boiler room” philosophy of media relations and cold calls needs a rethink. New digital tools have allowed us to be more efficient, but they’re not always being used the smart way.
  • Marketers will always find a way to “use and abuse” new technologies and channels. It’s what we do!

Agree? Disagree? Think we’re all nuts? Leave your thoughts below!

JJ Samp
Marketing Analyst

Download our new eBook, How Social Broke PR

09 Dec 2014

How to measure the quality of your audience

Do you have the right audience?

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One of the core tenets of effective public relations is building the right audience. You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. (though it certainly doesn’t hurt) Conversely, you can have millions of fans and followers, but if no one does business with you, you’re going to be in trouble.

The question then becomes, how do you know that you’ve got the right audience? Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is.

Fortunately, in the age of social media and digital marketing, we have more tools and resources than ever to understand our audiences, to know how we’re doing. First and foremost, let’s understand if we’re even reaching new audiences. For that, we’ll turn to our stalwart, Google Analytics. Fire it up and turn on the New Users audience segmentation.

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In this example below, how are we doing? Looking good – a 65% increase year over year in new audiences. We’re reaching new people.

The next logical question is – are they the RIGHT new people? Are they people with whom we could establish a mutually beneficial relationship? For that, let’s look first at social media. There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so. As I write about marketing and PR, I’d hope that at least a portion of my audience’s biographies indicate that they’d be interested in marketing and PR.

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Looking good. I see that about 50% of my audience has a Twitter bio that is in alignment with the content I share. That means I’m not woefully off-topic.

So now we know that the very top of the funnel is in good shape. The next question is, does that translate down funnel? The odds of someone moving down funnel that’s in my target audience are about 50% – after all, in the above example, 50% of my social media audience wasn’t relevant. To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system. I’ve downloaded my list, randomized it in spreadsheet software, and then sampled the first 50 or so people:

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Here, I’m at roughly a 40% on-target audience. 40% of the people are people I’d work to do business with. This is a good indicator that my content, my marketing, my calls to action are aligned with the audience I’ve got, and from here, it’s entirely up to my sales and marketing skills to turn them into real business results, but I’ve gotten the right audience.

Using these methods, you should be able to ascertain who is in your audience and therefore understand the quality of the audience you’re created with earned, owned, and paid media. Do this exercise with your own data! If it turns out that you have very few people in your audience that you’d want to do business with, then you have to question whether your current public relations strategy is working. Even if you get millions of people to follow you, you may not see a bottom line impact. Conversely, even if your audience growth doesn’t look like Grumpy Cat’s, as long as it’s filled with people you want to work with, you’re on the right track with your earned media.

Christopher S. Penn
Vice President, Marketing Technology

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08 Dec 2014

How Our Holiday Habits Show Our Age

The holidays are upon us. Whether it’s TIME or USA Today, Gawker or Good Morning America, ‘tis the season for holiday content and data.

Here at SHIFT, we recently got in the spirit and wrapped up (pun fully intended) our own holiday-related research. As we combed through the data, we uncovered some valuable insights about generational habits during this time of year.

It turns out age is key in answering questions about how much we spend on the holidays, where we shop, and our most and least favorite aspects. But no matter your age, research also divulges some undeniable trends.

Who knew Millennials are most likely to be big spenders? That Gen Xers are all about hanging the holiday decorations? That Boomers, especially, hate the holiday crowds?

These are only a few highlights of our research. For more, check out our full infographic below.

Holiday Shopping Infographic Final

Want to make our spirits even brighter? Share it with your followers and friends by copying and pasting this code:

Zach Burrus
Marketing Analyst

Download our new eBook, How Social Broke PR