ibm vision

IBM Vision: The Future of AI and Public Relations

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Let’s look at some…

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data quality

Part 3: Data Quality: How do you know when a data set is usable?

Miss the intro to this #DataDrivenPR series? Get caught up here and here!  Now that you have access to customer data, you need to determine what the level of data quality is. Rarely are you handed a dataset that is in pristine condition and doesn’t need some level of cleaning and normalizing. You should ask yourself…

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freelancers

How PR Pros Can Help Freelancers [Q&A with Curtis Silver]

From HuffPost and Forbes to Good Housekeeping, many well-known publications have come to rely on freelance writers. Their creativity and connections help editors cover areas that aren’t on their radar. Despite the freedom to pursue a variety of topics, contributors aren’t immune to the issue that’s plaguing all writers: a dip in page views. So,…

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Twitter tips

Twitter Tips: Crafting The Right Tweet

Ever get here and just totally draw a blank? …or do you get here, draft and send a tweet you think is absolutely stellar, then don’t see the results you were expecting? If you said ‘yes’ to either of these questions, or unfortunately both of them, today is your lucky day, friend. Long copy or short copy?…

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PR plans

Maximizing the PR Planning Process

Whether it’s a new client, the start of a new quarter or time for a six-month refresh, creating PR plans are the first step to ensure the PR program is a success. However, not just any plan will do. In order to truly have a successful program, you’ll need a planning process that is comprehensive…

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Marketing Technology Conference: MarTech SF 2017 In Review

I had the opportunity and privilege to speak at this year’s MarTech SF, the marketing technology conference, and wanted to share some of the highlights and takeaways from the show. MarTech is the marketing technology industry’s premier conference, where our industry goes to talk shop about what’s next. The Mega Landscape The conference kicked off…

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working parent

Am I Better at My Job Now that I’m a Working Parent?

Fresh off maternity leave of four months, I expected coming back to work to be incredibly challenging. It was a rough transition, but after only a few missed meetings and unmet deadlines, I was able to get back into the swing of things. While my days take more planning and preparation, I’m glad I came…

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State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter. What we…

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content marketing strategy

Prevent Keyword Cannibalization in Your Content Marketing Strategy with this Excel Tool

If you’ve been writing blogs as part of your content marketing strategy, you probably have a long list of focus keywords you’ve already used. When expanding your content marketing plan, you’ll come up with another long list of potential keywords to generate additional content around. It can be hard to keep track of both lists,…

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pivot table

Have a Seat at the Pivot Table

I have a confession to make – I LOVE EXCEL. Ok, maybe “love” is too strong of a word, but I find ways that Excel makes my life easier on a daily basis. And you can, too. In the latest post of our Excel Series for PR pros, we’ll walk through setting up a pivot table,…

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