Twitter App

The Best Twitter App for the C-Suite

Twitter is a powerful social media tool; despite our prognostications that it’s reached a plateau, Twitter still punched far above its weight because of its open, public nature. Tune into any broadcast television news broadcast and you’re likely to see tweets on screen as correspondents discuss the topic of the day – doubly so if…

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State of Social

State of Social 2Q 2016: Facebook is mobile to a billion people

The largest social network in the world – and to some people, the entire Internet – released its Q2 2016 earnings. Let’s see how Facebook closed out the first half of 2016. User Growth Facebook’s overall growth remains above 3%; in fact, trend-wise, Facebook’s audience growth has been slowly growing over the last 8 quarters,…

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State of Social

State of Social 2Q 2016: Twitter’s Endless Plateau

The 140 character social network released its Q2 2016 earnings. How did everyone’s favorite short attention span social network fare? Let’s check the numbers. Audience Growth After relatively robust growth in Q1, Q2 returned to more modest growth, not even cracking 1% quarter-over-quarter growth. Twitter added only 3 million new users (which, in the scheme…

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Pokemon Go Part 2

Pokémon Go: How to Capture the Business Opportunity Pt. 2

Welcome to the second installment of our Pokémon Go blog series. I covered what the game is, how it works, and why its popularity is significant in Part 1. Catch up here if you missed it. Today, I’ll be talking about how to capture the business opportunity behind Pokémon Go and evolve your augmented reality…

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PR and social media

Are PR and Social Media Already Inseparable?

Short answer? Yes. Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s…

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stay productive

How To Stay Productive In the Summer: Remote Edition

Picture this: The sun is hot. The days are long. You breathe in the ocean air as the beach beckons you. Summer is here and it feels oh-so-good … … then your desk phone rings and snaps you out of your summer daze. A harsh reminder that you’re still at work for another few hours…

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Google Analytics for PR Pros

Why Google Analytics is a PR Professional’s BFF – Part 2

In Part 1 of this series, we outlined why having access to a client’s Google Analytics can be beneficial for a PR program. From being able to identify which pieces of earned coverage drove the most traffic to a client’s website to analyzing data that can be used to make strategic program decisions, the initial…

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B2B Challenges

Top B2B Challenges and How to Solve Them

Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. They have to be solution-focused, driven, creative, curious and thick skinned. Yes, these are all blanket characteristics that anyone would want in an employee and team member.  But, after being in B2B PR for more than…

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PokemonGo (1)

Pokemon Go: Why Augmented Reality = Augmented Marketing, Part 1

By now, you’ve heard of Pokémon Go and you’re likely in one of three buckets: 1) completely addicted 2) totally confused or 3) resisting to join the craze for any number of personal reasons. All three categories are completely understandable; after all, not all of us grew up watching the original cartoon next to a…

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Digital Advertising Performance

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and…

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