Demystifying Data part 1

Demystifying Data, Part 1: An Introduction to the Wonderful World of Data

“Every second of every day, our senses bring in way too much data than we can possibly process in our brains.” – Peter Diamandis, Chairman/CEO, X-Prize Foundation. We are lucky enough to live in a world with an influx of data. Even if you aren’t a marketing or public relations professional data is at your…

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media mailers

The Growing Value of Surprise and Delights – Crafting the Perfect Media Mailers

A pleasant surprise can make anyone’s day, whether it’s your favorite sweet treat or beauty products, we can all use a free pick me up. As such, the San Francisco SHIFT consumer team has leveraged timely and seasonal holidays to surprise media and influencers with their products, samples and treats. Our media mailers have benefited…

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launching a consumer product

Launching a Consumer Product with Integration in Mind

A lot goes into launching a consumer product. We had a recent prospect request for a fully scoped launch plan, with the specific ask of making sure we include an integrated strategy at its core. They are in stealth and want to do things “the right way.” To the prospect this meant a methodical process…

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Social Media Marketing World 2017 Recap

I had the pleasure and privilege to speak not once, but twice at Social Media Marketing World 2017 (SMMW17), a fantastic event thrown annually by Social Media Examiner. If you have the resources and time to attend, you should. Michael Stelzner and his crew do an amazing job. Let’s run through what was hot this…

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Pitching IRL using PR for the greater good

Pitching IRL: Using PR for the Greater Good

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell…

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Optimize Digital Marketing Efforts

Free Tools to Help New Companies Optimize Digital Marketing Efforts

In today’s digital world, online marketing is crucial to the success of any newly established company. Oftentimes, however, young brands try to offset the steep costs of starting a business by tightening the purse strings for any “excess” activity in their first year. Unfortunately, public relations and marketing are often included on the list of…

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Facebook jobs

Facebook Jobs for Employees

Years ago it was seen as ridiculous for businesses to have a Facebook account. Now it is practically unheard of for businesses NOT to have an account. The lines between business and personal use of Facebook have been blurred, is job-hunting the next logical step? Last time we explored how Facebook Jobs worked for the…

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press coverage

Five Ways to Amplify Press Coverage

When that piece of anticipated top-tier coverage finally hits, the first response is a deep sigh of relief and pride. You did the background work, got the interview, managed all the follow-ups and boom, a few weeks (or even months) later the coverage is live. But the efforts shouldn’t stop after sending a note to…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 3 of 7: People

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 3: Managing the People Once we’ve assessed the…

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NYC PR MythBusters

Having spent the entirety of my PR career in NYC, there are a number of idiosyncrasies about this town that can sometimes plague a newbie or someone trying to plan a media tour or new business pitch from out of town. For this edition of NYC PR MythBusters, a couple of logistical sticking points and…

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