Correlation Does Not Imply Causation

Beware: Correlation Does Not Imply Causation

It’s safe to assume that you’ve heard the old adage, “correlation does not imply causation,” but if you haven’t, just know this: it’s not safe to assume that correlation and causation go hand-in-hand. Often times, when comparing two data points or sets, the lack of a relationship between correlation and causation is abundantly clear. And…

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Instagram

Instagram For Business: Are You Missing Out?

Instagram as a social business tool is not a novel concept by any means. 48.8% of brands have embraced it as a key player in their social media strategy; that number is expected to rise to nearly 71% in 2017. For businesses outside of the consumer space, it can be difficult to map out how…

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AdWords Bidding 101

Why, hello there! Welcome to AdWords Bidding 101. As your professor, I will be giving you a crash course on the three basic AdWords bidding strategies and which to choose to reach your wildest digital marketing hopes and dreams. Why is this important? Any PR program can be supplemented with digital advertising – examples include…

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culture

The Self-Importance of Being Honorable in Job Search

Have you ever considered embellishing the truth on a job application or interview? After all, everyone at some point in their career will experience a “questionable departure,” or have some experience on their resume that worries them about their chances to land a new job. You wouldn’t be alone considering that. Fortune Magazine reported that…

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public relations strategies

Public Relations Strategies: Redux

A few years ago we published a blog post titled “Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog.  The post highlighted how to differentiate between public relations and media relations – explaining that media relations is just one of many public relations strategies. Today, we wanted to share a refresh…

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retargeting

What’s New in Retargeting in 2017

As our colleague previously noted, retargeting capabilities have become some of the most effective (and highly utilized) advertising options on the web. Are we always making the most of our efforts? Here’s a look at some of the latest innovations to ensure we’re connecting with potential customers at the right times, in the right places…

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Content Strategy

Finance Marketing: How to Create a New Digital Content Strategy

Before diving into a new content strategy, don’t miss the first blog in this series here — where we explore the four obstacles facing finance marketing departments, preventing them from truly performing to the fullest potential. When one typically thinks of finance companies, a few key terms may come to mind – traditional, convoluted, and money-making. These…

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What is Data-Driven PR, Part 7: Refinement

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

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PR and Marketing Resolutions

New Year’s Resolutions for PR and Marketing Pros

Every year, people around the world pledge to make New Year’s Resolutions. These promises come in all shapes and sizes, but ultimately serve as a way for folks to set goals to better themselves during the year ahead. While personal resolutions will vary, although maybe not as much as you think, there are a handful…

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