State of Social LinkedIn Q1 2016

State of Social Q1 2016: LinkedIn chugs along steadily

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. It’s the little engine that could, chugging away quietly – and that makes it worth paying attention to. Growth LinkedIn’s membership continues to grow strongly, at 433 million registered users. Note…

Read More →

planet facebook

State of Social Q1 2016: Facebook hits 60% mobile-only use

The largest social network in the world – practically a planet unto itself – released its Q1 2016 earnings. Let’s see how Facebook closed out the first quarter of 2016. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User…

Read More →

State of Social Q1 2016 Twitter

State of Social 1Q 2016: Did Twitter hit the window?

The 140 character social network released its Q4 2015 earnings. Did it hit its targets, or did the little blue bird simply fly face-first into a glass window? Let’s look at the numbers. Growth After a miss in Q4 2015, Twitter’s monthly active users has ticked back up to 1.64% quarter-over-quarter, adding 5 million new…

Read More →

Breaking into B2B Tech PR

Breaking into B2B Tech PR

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Whether you’re beginning your PR career altogether or simply making the transition from a more consumer-facing…

Read More →

Takeaways from Social Media Marketing World 2016

Takeaways from Social Media Marketing World 2016

We had the pleasure and privilege of attending and speaking at Social Media Marketing World 2016 recently. What were our major takeaways from this massive social media marketing conference? The map of takeaways: Click for a larger version What’s Hot Right Now Live Video Periscope Facebook Live Snapchat Social Media Marketers at wildly varying skill…

Read More →

Marketing Inspiration from Shakespeare

Four Centuries Later: Marketing Inspiration from Shakespeare

Tomorrow marks the 400th anniversary of Shakespeare’s death. Legend has it that he shuffled off this mortal coil thanks in part to a massive drinking session with fellow playwright Ben Jonson. But aside from serving as a cautionary tale against the dangers of binge drinking, the Bard has so much more to impart to the…

Read More →

Shared Media

Shared Media as defined by Marketing Experts

They call it PESO. Paid. Earned. Owned. Shared. Let’s briefly define what we’re talking about: PAID – advertising, native advertising, SEM, etc. You’re paying to be seen/heard. It’s interruptive but it works pretty well when done right. EARNED – when you see an article about your company in the mainstream media, a blog, or even…

Read More →

Social Media Audience

4 Things Your Social Media Manager Knows Best About Your Brand’s Audience

Who has been there with your brand’s audience through every industry trend, product release, and flame war? Who has read their nearly every comment and even replied back to quite a few of them? The most dedicated super fan? Possibly, but I’m looking at your social media manager. People in roles like “Community Manager” and…

Read More →

Power of human interaction

The Power of Human Interaction

In a world where we communicate through text messaging, social media and emails, we often forget the benefits of face-to-face interaction. Being able to edit, alter, or filter anything we send to another person or group may seem like a blessing, but ultimately it can become a curse if you don’t pepper in human interaction.…

Read More →

Numbers Matter

Numbers Matter: Measure What You Manage in Social Media

Gary Vaynerchuk wrote recently that numbers don’t matter, only influence does, a way of attempting to explain quality over quantity. The idea that we should focus our efforts on high-quality interaction with our audiences isn’t new, but Gary’s wording of this idea is problematic. Why? After all, it’s hard to argue with quality over quantity,…

Read More →

Back to Top