ces

Part II: Month-by-Month Roadmap for a Successful CES Product Launch

The Consumer Electronics Show (CES) has become one of the most anticipated and acclaimed events of the year, bringing technology enthusiasts from around the world to Las Vegas to see what’s new and hot in the tech space. However, it has also become one of the most crowded. Although CES 2018 seems light-years away, if…

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Chance the Rapper

Grammy Award Winning Marketing

If you haven’t heard of Chance the Rapper by now, then unfortunately for you you’re living under a rock (sorry grandma). At the young age of 23, Chance recently cemented his mark in music industry history at the 59th Annual Grammy Awards. Chance became the first independent artist to win a Grammy. He won a…

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How to Unplug

How to Unplug in a World of Connectivity

In today’s bustling business world if you’re not perpetually connected, you probably aren’t up to speed. With messages constantly bombarding our inboxes, phones and social media pages, it’s easy to feel uneasy about disconnecting. News and events can change within minutes, and going on vacation can feel a bit daunting for the fear of missing…

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Launch a new product CES part 1

Should I launch a new product at CES in 2018?

CES is one of the most prominent gathering of technology minds, innovators, brands and media. With nearly 200,000 attendees, which included nearly 8,000 media members, in 2016 alone, it’s truly the world’s stage for consumer electronics. PR professionals and brands alike recognize the immense influence and exposure that CES brings — so it’s no surprise…

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How to Measure the Success of Video Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to…

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Should Your Business Leverage Facebook Live?

The rise of live video is no secret–especially within today’s tense political and social climate. However, if you’re not a politician, renowned craft beer brewer, or reality celebrity, but instead a business owner or marketer, should your brand be going live? Our short answer: your brand should start leveraging Facebook Live. Our long answer: you…

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State of Social

State of Social Q4 2016: Twitter Sees Negative Revenue Growth

Twitter, the social network which still comprises the backbone of most social media metrics, made it through another year. While speculation was rampant about its purchase, it ended the year still an independent entity. Let’s see how it fared. Audience Growth Twitter’s audience growth continued to decline, slipping below 1% quarter over quarter: Mobile growth…

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writing

Writing 101: How Every PR Professional Can Fine-Tune Their Most Marketable Skill

If every PR professional in the world crammed themselves into a (fictitiously large) conference arena, the room would be filled with driven, creative, detail-oriented, thick-skinned individuals. It’s no big surprise that the industry’s brightest minds share similar traits, but there is one often overlooked skill that most people take for granted. If all the people…

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State of Social

State of Social Q4 2016: The End of LinkedIn

We have kept track of LinkedIn as a publicly-traded company almost since its IPO in 2012. As of the end of calendar year 2016, LinkedIn has officially come to an end as a publicly-traded company, and is now a wholly owned subsidiary of Microsoft Corporation. What this means for our State of Social series is…

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State of Social

State of Social Q4 2016: Facebook Aims For the TV

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. How is Facebook faring as the current king of the hill? User Growth Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size…

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