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Healthcare PR

Healthcare PR: Companies Tip their Hat to Tech to Boost Millennial Engagement

As stated in part one of our series on best practices for engaging millennials using healthcare PR strategy, we delved into the various ways companies – particularly insurers – can better engage the “always on” workforce. Clearly, millennials are a tech-savvy generation – they grew up with it! This particular generation expects a lot when…

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Tradeshow PR

Tradeshow PR: The Do’s and Don’ts

(a.k.a. I’m going to <really big conference> and want to get the most bang for my buck) Fall inevitably is tradeshow season for many companies. In the tech world, there is a flurry of events spanning from August’s VMworld to AWS re:Invent in November. Many of my clients are putting quite a bit of resources…

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Infographics in PR

Infographics in PR Part 1: The Rise and Future

Although infographics have been leveraged by the PR industry for decades, their use in the last 10 years has increased exponentially. This 2-part series covers the growing relevance, purposes and future of infographics in PR along with best practices in the context of PR strategy. Love songs, epitaphs and infographics You may never hear them…

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digital ethnography

Digital Ethnography for PR, Part 4: Example Study

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. We’ll explore why it’s important, what it…

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Interview with Emily Wienberg

Interview with Account Manager Emily Wienberg

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Emily Wienberg, an Account Manager based in our Boston office. Emily gives us a glimpse of how her…

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HR PR

Why HR-PR Should be a Pillar of Any Program

Human Resources-Public Relations (HR-PR) is something I rarely walk away from a meeting with a prospect or new SHIFT partner without bringing up. Some clients proactively ask for PR’s help building an employer brand. Others don’t necessarily see a place for it in their communications activities. And some, while they envisioned a PR program hyper-focused…

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Client Relationships

Managing the Evolving Client Relationship

Over the past five years, we have experienced dramatic changes in client relationship management and setting expectations.  Agencies are not the only institutions fighting with the ever-evolving media landscape and technology disruptions. Organizations are forced to face change on nearly a daily basis and we, as agency partners, are forced to make sense of the…

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trade shows

Taking the Stage at Trade Shows

Trade shows are a lot like music festivals – highly anticipated events that draw thousands of fans to see top brands perform. Like a music genre, the industry subject matter attracts and unites, giving sponsors the luxury of playing to an educated, interested audience. Targeting refined groups is nothing new – most marketing tactics do…

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PR and CX

The Role of Public Relations in Customer Experience

At the Chicago Digital Customer Experience conference, I had the opportunity to host and learn from some of the pre-eminent speakers in the Customer Experience (CX) realm, including Judy Bloch of Citi, Ghada Ijam of Amtrak, and Dave Dyson of Zendesk, to name a few. Over two days, we examined the world of CX and…

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Thought Leadership

B2B Thought Leadership – What is It and Why Does It Matter?

Thought leadership is one of those PR jargon words that everybody loves to hate. For those of us who work on the business-to-business (B2B) side of SHIFT, it’s almost always an ask in agency RFPs issued by prospective clients and it’s usually included in many of our new business presentations. But what does it really…

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