Digital ads series pt 3

Digital Advertising and Public Relations, Part 3: Advertising Strategies

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and…

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Why You Should Use Twitter Lead Generation Cards For Your Business

Why You Should Use Twitter Lead Generation Cards For Your Business

I’m sure it’s happened to you. You click on some content of interest from a brand, whether it’s through email, social media, ads, or any other channel, and there’s a form to fill out. You immediately abandon your mission because you don’t want to fill out the small fields on your phone and there’s no…

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SWOT analysis

Think You Don’t Need a SWOT Analysis? Think Again.

You’ve probably heard the term “SWOT,” but maybe you’re not totally sure what it is or why you should care about it. A SWOT analysis is an easy way to get yourself organized when developing an actionable plan. What is a SWOT analysis? SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. This structured planning…

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beware of shiny object syndrome in marketing

Beware of “Shiny Object Syndrome” in Marketing

While every marketer is aware of – and presumably wary of – falling prey to “Shiny Object Syndrome,” inevitably you’ll encounter a C-level executive whose teen-aged child has evangelized the next must-have campaign approach, and you’ll need a ready answer to delay any rash decisions. “Shouldn’t we be on Snapchat? My daughter and her friends…

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Digital Advertising Series part 2

Digital Advertising and Public Relations, Part 2: Advertising Formats

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and…

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Copy of How to be a Media Expert

Social Media and the News

Would you be surprised if we told you 62 percent of Americans said they get their news on social media? As the typical consumer, think about how much time you spend on social media every day. Whether you’re putting off the latest task on your to-do list or idly scrolling as you catch up on…

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hire a PR firm

When is The Right Time and Stage to Hire a PR Firm?

I was recently invited to join “FounderDating,” a site that matches the entrepreneurial-minded to start new companies based on complementary skills, similar backgrounds and expertise. It’s an interesting concept, especially in the gig economy, where the web provides people with passion projects a medium, audience and even willing collaborators to explore those ideas. FounderDating’s forums…

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User Conference

How to Make the Most of a PR Pro’s Greatest Asset: A User Conference

We all know that one dreaded client request… “Can you attend our annual user conference?” While the idea of schmoozing with not only your client but also their customers and partners for several days sounds daunting, it is also the best asset you could ask for. Not only does it allow you to hear your…

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writer's block

Overcoming Writer’s Block at a Moment’s Notice

Let’s get meta. I literally asked my team what I should write about for this blog post and Stephanie Siano, an esteemed account coordinator on our tech/B2B team, said I should write about how to overcome writer’s block. Ha ha. Well, after three aborted attempts at writing something else, I decided to take her advice…

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influencers

Data Driven PR and the Role of Influencers

Clients of all shapes and sizes are working hard to fully grasp the concept and application of influencers. Can a traditional reporter at the Wall Street Journal be an influencer? Can a vertical industry analyst be an influencer? What about a hobbyist developer in Cleveland, a mom in Reno or a scientist at Harvard –…

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