Webinar: How to Measure the Impact of Content Marketing

Webinar TipsContent marketing is all the rage now, the buzzword of the moment. Marketers are creating more content than ever before, but the hours in the day aren’t increasing. How do you create great content that gets people talking about you, and how do you measure the impact that your content marketing is having on your organization? Join SHIFT Communications VP of Marketing Technology Christopher Penn for a 45 minute on-demand webinar (in MP3 format with slides) and find out how to take your content marketing from inexact to high impact. You’ll learn:

  • How to set up an integrated PR and marketing campaign that blends earned, owned, and paid media to generate new audiences.
  • The 7-part set of best practice measurements you should be using in your content marketing.
  • Case study on a successful campaign that was executed on just $500 that you can use as a template to scale to your resources.

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