Engagement, engagement, engagement. Social media marketing gurus champion engagement – but why? What makes engagement so special?
Years of data and analytics show that a well-executed social media marketing program is an effective driver of business. Social media is one of the first touchpoints in today’s modern customer journey.
Nearly every major B2B and B2C industry has social media as a first touchpoint, from home buying to automotive to law and government. Social media creates awareness in our buying audiences.
What powers social media? Engagement.
In Volume 5 of our Marketing Insight Series “Social Strategy Optimization” we detail how to move beyond impressions and start quantifying your social ROI.
Download your copy of Social Strategy Optimization now:
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