The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable.
The recent Target breach and CEO termination further shows that Board of Directors are aware of how a security gap can lead to wide and negative corporate impact. Brands of all sizes need to consider security not as “insurance” or an IT issue, but a fundamental strategic initiative that requires C-Level vigilance and crisis communications planning like never before.
In our new eBook, we discuss how every industry can meet these security challenges and improve their understanding of the risks involved in ignoring the very real issues that new technology presents.
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