The ROI of Content Marketing

Me speaking at UoTContent marketing is the buzzword of the moment. Marketers are creating more content than ever before, but the number of hours in a day aren’t increasing. So how do you create great content that gets people talking, and how do you measure the impact your content marketing has on your organization? In this eBook by SHIFT Communications VP of Marketing Technology Christopher Penn, you’ll learn how to take your content marketing from inexact to high impact.

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