Influence is an incredibly nebulous term, and yet it plays a crucial role in the broader strategy of most PR programs. We have established a detailed framework which separates a true influencing voice out from the noise. It all starts with data.
In SHIFT’s next volume of the Marketing Insights Series, PR and Influencers: A Better Way, we share our Data-Driven techniques to understand and engage influencers. Our READ Framework is a reliable, concrete methodology for identifying influential individuals interested in a clients’ message.
SHIFT’s Data-Driven Influencer Identification Framework helps your brand:
- Uncover what constitues influence
- Identify potential influencers in your industry
- Accurately measure the influence they wield
- Determine the potential spread of your message through an influencer
Want to learn more? Download ‘PR and Influencers: A Better Way’ whitepaper today! Simply fill out the form below: