See if this sounds familiar. You, the public relations professional, get a great hit, a great placement in a media outlet. You celebrate, you let your stakeholders know about the hit. Everyone is happy – today. When you go into the office tomorrow, what’s the first question your stakeholders ask you?
“What will you do for me today?”
This is the public relations treadmill, and one of the reasons why public relations is rated as one of the most difficult and stressful professions. Like a salesperson, you’re only as great as your next hit.
What if there were a way to make your efforts more valuable? What if your victories lasted longer? We have a way to achieve this. We have a way to make every hit more meaningful, more impactful, and more effective. The answer is paid media: digital advertising.
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