Confused about how to measure PR? Unsure of what to look at, what matters, and what doesn’t? Get your copy of How to Measure the Value of Public Relations in the 21st Century, from SHIFT Communications.
Without solid measurement guidelines and strategies in place, your PR campaign will simply spin its wheels. Support your PR activities with actual data, tying your efforts to your business’ bottom line.
In this book, you’ll learn the three ways that PR has attempted measurement in the past, how to set up a PR measurement funnel, and how tools like marketing automation and Google Analytics can be used to see the true value of public relations.
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