As the healthcare industry transitions to value-based care, innovation, consumer experience and engagement are focal points. Healthcare organizations – chiefly health insurers – have the opportunity to take this transition and turn it into a market advantage.
This whitepaper from SHIFT Communications explores how established health insurers and emerging start-ups are leveraging disruptive innovation to cater to the consumer.
In addition, the paper explores how and why health insurers must rethink the role of data, digital experience and marketing in order to attract and retain the almighty consumer – particularly the “young invincible” demographic. From disruptive innovation to big data, health insurers are well-poised to make the push to consumer-centric, cost-effective care a reality with the right mix of audience-specific offerings and targeted marketing engagement.
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