In the data-driven world of communications today, more and more public relations professionals are responsible for demonstrating measurable business results to clients and brand managers alike. Google Analytics can help with this sometimes daunting task…PR pros just need to learn how to use it!
In this eBook, we’ll cover top metrics to measure, how you can find (and use!) data to inform your PR strategy, and more. Whether you’re in-house or work in an agency, this eBook will get you the knowledge you need to start measuring today. No prior Google Analytics experience necessary!
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