Google’s ‘Customer Journey to Online Purchase’ insight tool provides marketers and communicators with insights into how their industry’s customers make decisions. But, what if your company’s data doesn’t exactly map to the generic model? A B2B technology company and an industrial concrete company both fall under the ‘Business and Industrial’ category in the eyes of Google, despite two very different business models. That’s where we come in.
In SHIFT’s first volume of the Marketing Insights Series, PR and the Google Customer Journey, we share our Data-Driven Customer Journey model. Our individualized model blends an industry’s generic model with an organization’s unique data, using tools like Google Analytics, social media analytics and advanced statistical tools.
SHIFT’s Data-Driven Customer Journey model helps your brand:
- Understand what channels deliver results
- Discover the sequence of your customers’ path to purchase
- Learn to determine the right messaging for each channel
- Reveal hidden opportunities to boost revenue and bottom-line results
Want to learn more? Download ‘PR and the Customer Journey’ whitepaper today! Simply fill out the form below: