PR Resources
Are you a public relations, communications, or marketing professional? If so, you might find our various resources to be a helpful way of getting up to speed quickly. Here’s what we can offer you:
Publications
- SHIFT Happens: our weekly email newsletter. Get the top 3 stories from PR and marketing, as well as tutorials, videos, and ideas.
- SHIFT Blog: our daily blog, featuring ideas, commentary, and inspiration for the communicators and marketers of the world.
- Snackable PR: 15 Public Relations Ideas: An eBook looking at the world of PR and social media.
- The Social Media Press Release 2.0: A look at the modern SMPR/SMNR that leverages today’s newest technologies.
- Brink: A social media marketing eBook by CEO Todd Defren.
- Social Media News Room Template: Our original social media newsroom template.
Webinars and Events
- Understanding the Power of Earned Media (Recorded): Our 30 minute keynote from the Social Fresh Conference on how Earned Media can power your marketing goals.
- Google Analytics for Email Marketers (Recorded): A 40 minute recording from our session at the Digital Marketing Summit on how to use Google Analytics to measure your email marketing efforts.
- How to Build and Convert New Audiences with Social Media (Recorded): An hour-long webinar with Chris Brogan and Christopher Penn looking at how to use social media and digital marketing tools to power your growth.
- Basic Content Distribution Strategy For Social Media (Recorded): A 10 minute mini-webinar on setting up content distribution for social media.
Videos and Tutorials
3 Reasons B2B Companies Should Be On Google+
Use Webmaster Tools to Monitor Earned Media
4 Ways To Make Events More Trackable
Marketing ROI in 6 Seconds (Vine)
Track PR Hits and Website Changes with Google Analytics