PR Resources

Are you a public relations, communications, or marketing professional? If so, you might find our various resources to be a helpful way of getting up to speed quickly. Here’s what we can offer you:

  • SHIFT Happens: our weekly email newsletter. Get the top 3 stories from PR and marketing, as well as tutorials, videos, and ideas.
  • SHIFT Blog: our daily blog, featuring ideas, commentary, and inspiration for the communicators and marketers of the world.

Publications

Webinars and Events

Videos and Tutorials


3 Reasons B2B Companies Should Be On Google+


Use Webmaster Tools to Monitor Earned Media


4 Ways To Make Events More Trackable


How PR Impacts SEO


Marketing ROI in 6 Seconds (Vine)


Track PR Hits and Website Changes with Google Analytics


Effective rates in marketing and PR analytics


SWOT Analysis Basics


Top 3 Google Reader Must-Dos in 15 Seconds


The Content Feedback Loop


The SHIFT Click to Tweet Generator Tool – Click here to access the Google Doc tool


Google Consumer Surveys Website Satisfaction Tool


Facebook Sponsored Posts Walkthrough

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