What is Data-Driven PR?
The industry has used the expression ‘data-driven PR’ for quite some time now, but many still miss the mark when it comes to executing. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not?
While data-driven PR is broad in its applications, it’s quite straight-forward in its definition. To be data-driven is to make decisions with data first and foremost. Many PR practitioners rely on intuition, experience, or informal qualitative practices to make decisions. While there’s nothing wrong with intuition or experience, they are not the foundations of a data-driven PR program.
By downloading SHIFT’s guide to data-driven PR, you’ll learn:
– Why PR must be data-driven
– What a data-driven PR program looks like (hint: it involves the scientific method)
– How to craft a better, data-driven pitch that resonates
Want to learn more? Download the ‘Data-Driven PR’ eBook today! Simply fill out the form below!