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SHIFT COMMUNICATIONS WINS SABRE AWARD FOR ADVANCING PR
INDUSTRY
– Holmes Report: SHIFT wins Product of the Year for its Social Media News
Release –
Boston, MA and San Francisco, CA-
August 8, 2007
NEWS FACTS
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SHIFT Communications – one of the fastest-growing privately-held national PR agencies – received the 2006 “Product of the Year” Sabre award for its visionary
Social Media News Release (SMNR) template. The Sabre Award, managed by
The Holmes Report, is among the most prestigious honors in the public relations industry.
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The
Social
Media News Release, which has been lauded by publications such as
PRWeek, BusinessWeek and Adweek, champions an innovative format with
dynamic linking and social media widgets. Unlike the traditional press
release, SHIFT’s SMNR template incorporates personalized tools to
democratize information for an ever-segmenting audience.
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SHIFT’s entry, “The Press Release Reinvented -
100 Years Later,” bested other formidable contenders, such as Ogilvy
Public Relations Worldwide and the Society of American Florists.
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The winners were announced during the Annual
Sabre Awards Dinner on May 8, 2007.
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Additional information about the 2007 Sabre
Awards and winning campaigns can be found on the Holmes Report
Website.
Please use
this link
to access a purpose-built del.icio.us page, for more information
RSS feed to purpose-built del.icio.us site – updated with on-going coverage, industry news & reaction – updated with on-going coverage, industry news & reaction
MULTIMEDIA ELEMENTS:
QUOTE, ATTRIBUTABLE TO TODD S. DEFREN,
PRINCIPAL AT SHIFT COMMUNICATIONS
(Click
here for Todd Defren’s
LinkedIn profile)
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“We’re excited that our SMNR template is replacing an
industry standard that hasn’t evolved in over 100 years,” said Todd
Defren, a SHIFT Communications Principal. “Our main goal has always been
to make our clients shine. As conversations between clients and social
connectors and influencers change, we are simply creating a better
system of communicating, whether it’s with the SMNR or the
Social Media Newsroom template [announced February 2007]. The Sabre
win is nice validation and a huge honor for SHIFT.”
Please contact
Parry Headrick to arrange
an interview and/or for additional quotes.
ABOUT SHIFT COMMUNICATIONS
SHIFT Communications' high performance
public relations services and marketing communications programs bolster clients' marketplace
reputation and produce measurable results that directly lead to increased revenues.
The independent agency works with both new and established companies competing in a
variety of technology, business-to-business and consumer markets. SHIFT Communications'
offices are located in the Boston, Mass., and San Francisco, Calif. metros. For more
information on SHIFT’s
high-tech public relations
and consumer public relations, visit www.shiftcomm.com.
TECHNORATI TAGS:
SHIFT
Communications |
pr |
public
relations
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