SHIFT COMMUNICATIONS PROMOTES MANDY MLADENOFF TO VICE PRESIDENT, ACCOUNT SERVICES

– Accomplished PR Executive to Manage Continuing Growth of SHIFT Communications’ West Coast Agency –

August 1, 2006  

NEWS FACTS

• SHIFT Communications – one of the fastest growing, independent PR agencies in North America – today announced that Mandy Mladenoff has been named Vice President of Account Services.
• Mladenoff will lead the agency’s San Francisco branch as it continues to attract a roster of premier clients.
• Formerly an Account Director with SHIFT, Mladenoff brings nearly a decade of leadership experience in public relations, managing a variety of technology companies, including market leaders in online advertising/marketing, Internet infrastructure and consumer and lifestyle technology. Current clients in San Francisco include names such as Claria, Quantum Corp., RSA Conference, Shimano, UGOBE and WebTrends.
• Prior to SHIFT, Mladenoff was at Sterling Hager, Inc. (SHIFT’s predecessor company) for more than three years. She also worked at Boston University in the Office of Development and Alumni Relations as an alumni relations manager.
• Mladenoff received a Bachelor of Arts degree in English from St. Michael's College.

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QUOTES

• "I’ve worked side-by-side with Mandy for many years, and have nothing but admiration for her strategic thinking and ability to guide her team through even the most demanding assignments," said Todd Defren, a SHIFT principal. "Perhaps as important, she’s one of those rare people who everyone – clients and staff alike – wants to talk to when there aren’t easy answers."

• "Our San Francisco staff is a dynamic team of talented PR professionals who are determined to drive creative programs and superior results for our clients," said Mladenoff. "It’s a thrilling time for SHIFT and I’m honored to be leading the office, as we continue to grow and attract compelling clients."

Please contact Parry Headrick to arrange an interview and/or for additional quotes.

ABOUT SHIFT COMMUNICATIONS

SHIFT Communications' high performance public relations services and marketing communications programs bolster clients' marketplace reputation and produce measurable results that directly lead to increased revenues. The independent agency works with both new and established companies competing in a variety of technology, business-to-business and consumer markets. SHIFT Communications' offices are located in the Boston, Mass., and San Francisco, Calif. metros. For more information on SHIFT’s high-tech public relations and consumer public relations, visit www.shiftcomm.com.

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SHIFT Communications | pr | public relations