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RealNetworks Names SHIFT as Agency Of Record
– SHIFT Communications Will Lead Public Relations for All Divisions of RealNetworks in North America –
San Francisco, CA - June 12, 2007
NEWS FACTS
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SHIFT Communications, the high performance
public relations firm, announced today that it has been named Agency of
Record for RealNetworks, Inc. in North America.
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RealNetworks is the innovative creator of a
range of digital media services and software including Rhapsody®,
RealPlayer®, and casual PC and mobile games.
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RealNetworks selected SHIFT for its deep
understanding of the digital media industry, and for its track record of
executing traditional, consumer and social media public relations
campaigns for its 65+ clients.
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Today’s news follows SHIFT’s May 14
announcement that it has also been named the Agency of Record for
Travelocity’s emerging brands.
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MULTIMEDIA ELEMENTS:
QUOTES
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“RealNetworks has
built an enviable portfolio of digital entertainment services across the
video, music, games and mobile segments, so we set out to find a PR
agency that could energetically tell the comprehensive story,” said Bill
Hankes, vice president of corporate communications at RealNetworks.
“SHIFT showed the brand of fire and passion we were looking for in a
long-term partner and champion.”
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“We consider the win
at RealNetworks to be a milestone in our evolution as an agency,” said
Todd Defren, a SHIFT principal. “It is an incredible testament to our
employees that SHIFT was able to compete and win against some of the
biggest agencies on the planet. We’re grateful to the executives at
RealNetworks for acknowledging the effort, ideas, and social media
credentials that we’ll bring to bear on this important assignment.”
Please contact
Parry Headrick to arrange
an interview and/or for additional quotes.
ABOUT SHIFT COMMUNICATIONS
SHIFT
Communications is an award-winning, privately-held national public
relations firm representing some of the best-known enterprise and
consumer technology brands, including
Akamai,
Novell,
Quantum,
RealNetworks and
Shimano. SHIFT pioneered the
world's first
Social
Media News Release and
Social Media Newsroom, changing PR forever. SHIFT Communications'
100+ employees are located in the
Boston, Mass.,
and San
Francisco, Calif. metros. For more information on SHIFT’s
high-tech
public relations and
consumer
public relations, visit
http://www.shiftcomm.com.
TECHNORATI TAGS:
SHIFT
Communications |
pr |
public
relations
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