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"SHIFT COMMUNICATIONS
DEBUTS FIRST-EVER TEMPLATE FOR “SOCIAL MEDIA PRESS RELEASE”
– The “Re-Mixable” Press Release Provides Relevant Context & Content in a
Hyperlinked Format for Journalists, Bloggers –
May 23, 2006
NEWS FACTS
-
SHIFT Communications – a mid-sized independent PR agency – is the first
to offer a template for use by PR professionals looking to evolve
traditional press release formats for the dawning “social media” age.
-
The format is available, in PDF format, from SHIFT’s website and agency
principal Todd Defren’s blog.
Use of the template is freely
available; no copyright protections apply.
- SHIFT Communications believes that journalists and
bloggers are now fully adapted to using the World Wide Web for research
purposes. The “Social Media Press Release” merely facilitates their
research by using the latest tools (social bookmarking, RSS, etc.) to
provide background data, context and on-going updates to clients’ news.
-
The “Social Media Press Release” is also distinctive for tying together
various multimedia elements in one place, enabling the journalist to
view and/or “re-mix” media elements.
-
For example, the journalist can learn more about the client’s story via
a demo video, or, adapt the multimedia content for their own stories.
-
The next-generation press release format was inspired by Tom Foremski of
Silicon Valley Watcher.
Please use
this link to access a purpose-built del.icio.us page, for more information
RSS feed to
purpose-built del.icio.us site – updated with on-going coverage, industry
news & reaction –
updated with on-going coverage, industry news & reaction
MULTIMEDIA ELEMENTS:
QUOTES, ATTRIBUTABLE TO TODD S. DEFREN,
PRINCIPAL AT SHIFT COMMUNICATIONS
(Click
here for Todd Defren’s
LinkedIn profile)
-
“The ubiquity of broadband Web use, combined with
ever-easier-to-use online tools and relevant, user-generated content is
creating a unique opportunity for the PR profession to re-think what we
do and how we do it.”
-
“The ‘Big Change’ is the recognition that journalists
are Internet users – they are increasingly comfortable researching and
working online, across many types of ‘re-mixable media’ (hyperlinks,
text, photos, videos, etc.) ... The Social Media Press Release merely
amplifies prospective source materials; it does not replace a
well-crafted, customized pitch nor replace the need to provide basic,
factual news to the media.”
-
“As the consumer-generated media wave continues to
crest, it will be incumbent on the PR industry to stay current, in order
to remain a relevant source of story ideas for the media.”
Please contact
Parry Headrick to arrange
an interview and/or for additional quotes.
ABOUT SHIFT COMMUNICATIONS
SHIFT Communications' high performance
public relations services and marketing communications programs bolster clients' marketplace
reputation and produce measurable results that directly lead to increased revenues.
The independent agency works with both new and established companies competing in a
variety of technology, business-to-business and consumer markets. SHIFT Communications'
offices are located in the Boston, Mass., and San Francisco, Calif. metros. For more
information on SHIFT’s
high-tech public relations
and consumer public relations, visit www.shiftcomm.com.
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