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Travelocity Books SHIFT as AOR for Emerging Brands
– SHIFT Communications Tapped to Promote lastminute.com U.S. and IgoUgo.com –
Boston, MA - May 14, 2007
NEWS FACTS
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SHIFT Communications, the high performance public relations firm, announced
today that it has been named Agency of Record for Travelocity's emerging brands, including lastminute.com
in the U.S. and IgoUgo.com.
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lastminute.com U.S. is a leading online travel and leisure player specializing in last
second deals. Users can locate unsold airline seats, hotel rooms, rental cars and other travel products and
services available for online purchase up to hours before departure. lastminute.com also offers customers
worldwide holidays, flights and hotel rooms, as well as unique lifestyle options, such as tickets to events,
DVD rentals, restaurant reservations and gifts. lastminute.com U.S. is a version of the popular lastminute.com
business in Europe, which Travelocity acquired in 2005.
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IgoUgo is the world's leading online travel community. Its members offer what guidebooks
can't -- hundreds of thousands of opinions on destinations across the globe, plus suggestions and photos for
everything from cheap eats and luxury accommodations to must-see attractions and worthwhile day trips.
Please use
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MULTIMEDIA ELEMENTS:
QUOTES, ATTRIBUTABLE TO TODD S. DEFREN, PRINCIPAL AT SHIFT COMMUNICATIONS
(Click here for Todd Defren’s LinkedIn profile)
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"We looked for a highly creative agency that could handle traditional media relations, and also had a compelling set of
experiences in the social media space," said Dan Toporek of Travelocity. "SHIFT showed deep knowledge in both areas,
and we're eager to work with them to help lastminute.com U.S. and IgoUgo take flight."
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"It's extremely exciting to work with Travelocity's emerging brands," said Todd Defren, a SHIFT principal. "We believe
lastminute.com and IgoUgo are sophisticated, highly useful alternatives to the vast majority of specialized travel sites
on the Web today, and we're excited to tell their story."
Please contact
Parry Headrick to arrange
an interview and/or for additional quotes.
ABOUT TRAVELOCITY
Travelocity® is committed to being the traveler's champion -- before, during
and after the trip - and is the only online travel company that guarantees not just the price, but the
entire travel experience - see
www.travelocity.com/guarantee for details. This customer-driven focus,
backed by 24/7 live phone support, great prices and powerful shopping technology has made Travelocity
the sixth largest travel agency -- booking $10.1 billion in travel worldwide in 2006. Based in Southlake,
Texas, Travelocity also owns and operates Travelocity Business® for corporate travelers, lastminute.com,
a leader in European online travel and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned
by Sabre Holdings Corporation, a world leader in travel commerce.
ABOUT SHIFT COMMUNICATIONS
SHIFT Communications' high performance
public relations services and marketing communications programs bolster clients' marketplace
reputation and produce measurable results that directly lead to increased revenues.
The independent agency works with both new and established companies competing in a
variety of technology, business-to-business and consumer markets. SHIFT Communications'
offices are located in the Boston, Mass., and San Francisco, Calif. metros. For more
information on SHIFT’s
high-tech public relations
and consumer public relations, visit www.shiftcomm.com.
TECHNORATI TAGS:
SHIFT
Communications |
pr |
public
relations
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