CONTACT INFORMATION:

Parry Headrick 415.591.8402 office 415-246-8486 cell pheadrick@shiftcomm.com www.shiftcomm.com

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QUOTES

• "The Rubicon Project is on a mission to automate the massive – and massively inefficient – Internet advertising industry,” said Frank Addante, CEO and founder. “When it comes to PR, the old way of doing things is not an option. We were looking to partner with a renegade group that would appreciate our non-traditional approach to branding and marketing. Like us, SHIFT does things differently, and understands how to spark conversations in today’s new media world."
  

• "Powerset focuses on improving search through natural language processing,” said Barney Pell, founder and CTO. “SHIFT has crafted ROI-driven PR campaigns and consistently secured great results for us."
  

• "We always get excited to bring disruptive companies on board and to the forefront of discussions about new technology, and the Rubicon Project and Powerset both fit the bill,” said Todd Defren, a principal at SHIFT Communications. “If you haven’t already heard of these companies, stay tuned: you will."
  

-- (Todd S. Defren, principal at SHIFT Communications - click here for Defren's LinkedIn profile) li>

Please contact Parry Headrick to arrange an interview and/or for additional quotes.

ABOUT THE RUBICON PROJECT

The Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the most successful Internet advertising platforms that served over 3,000 of the web's most recognized sites, reaching 65% of the Internet population before DoubleClick acquired it.

$27 Billion was spent advertising online in 2007, yet it's still too hard for websites to sell their ad space online. the Rubicon Project's web-based, self-serve solution gives any size website the most complete access to the total available advertising market and its smart matching technology does all the work to match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. And, it's free to join. Websites looking to make more money while doing less work should visit: http://www.rubiconproject.com.

ABOUT POWERSET

Powerset is building a consumer search engine based on breakthrough natural language processing technology licensed from PARC and developed internally. Unlike other search engines that index keywords, Powerset does a deep linguistic analysis on every sentence it reads. Powerset extracts and indexes facts about every sentence in every page, making its index the first truly robust semantic index of the web. Powerset will offer a transformative search experience, with better, more relevant results. Powerlabs is an online community that will contribute to the development of Powerset and allow the company a direct line of communication with consumers to better understand the potential, possibilities, and challenges of building a large-scale search engine. For more information, visit http://www.powerset.com or http://labs.powerset.com.

ABOUT SHIFT COMMUNICATIONS

SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known enterprise and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass., and San Francisco, Calif. metros. For more information on SHIFT’s high-tech public relations and consumer public relations, visit http://www.shiftcomm.com.

TECHNORATI TAGS:

SHIFT Communications | pr | public relations

SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known high-tech and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in Boston and San Francisco. For more information on SHIFT’s high-tech public relations and consumer public relations, visit http://www.shiftcomm.com