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Parry Headrick |
PR Agency SHIFT Communications Tapped by Canadian Club and DeKuyper to Invigorate Brands with Social Media Strategies
October 27, 2008
NEWS FACTS
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SHIFT Communications announced today that it has been selected as the Consumer PR Agency of Record for Canadian Club®, the third-best-selling Canadian whisky in the world. SHIFT is also working on a project with DeKuyper®, the nation’s top-selling line of cordials, to launch its Burst™ Bar Shots line.
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Both brands operate under the flagship of Beam Global Wine & Spirits, Inc. the fourth largest premium spirits company in the world, with nine of the world’s top-100 premium spirits in its portfolio and approximately $2.5 billion in revenue.
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The SHIFT team will focus on increasing brand visibility by providing strategic counsel, Social Media consulting and aggressive media relations execution.
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MULTIMEDIA ELEMENTS:
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QUOTES
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“Consumers operate under a completely different set of rules when it comes to sharing their product experiences, and SHIFT Communications understands these rules. It’s an exciting time for both brands, between Canadian Club’s 150th anniversary and the launch of Burst Bar Shots for DeKuyper. Working with SHIFT has given us an agency partner with the ability to dive in and meet a variety of needs—both traditional and non-traditional. SHIFT is strategic, passionate, fun and overall a great agency partner.”
-- Kate Laufer, Sr. PR Manager, North America, Beam Global Wine & Spirits -
“Damn right it’s great to work with brands you’re already familiar with and – in the case of Canadian Club and DeKuyper – enjoy responsibly. Large consumer brands are discovering that the conversations their customers have with one another directly correlates to their growth and reputation. We’re looking forward to guiding these beloved brands through that process.”
-- Todd Defren, a principal at SHIFT Communications - click for Defren’s LinkedIn profile)
Please contact Parry Headrick to arrange
an interview and/or for additional quotes.
ABOUT BEAM GLOBAL SPIRITS & WINE
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Cruzan® Rum, Laphroaig® Scotch Whisky, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs. Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
ABOUT SHIFT COMMUNICATIONS
SHIFT Communications is an award-winning, privately-held national PR agency representing some of the best-known high-tech and consumer technology brands, including Akamai, Beam Global Wine & Spirits, Quantum, RealNetworks and Novartis. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston and San Francisco. For more information on SHIFT’s high-tech public relations and consumer public relations services, visit http://www.shiftcomm.com.
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