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SHIFT COMMUNICATIONS TOPS $10M IN REVENUES
– As Revenues Climb Skyward, SHIFT’s Social Media Expertise a Game Changer –
October 17, 2007
NEWS FACTS
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A robust market for technology public relations, coupled with a broader acceptance of social media marketing tools, have converged to serve as a bellows on the revenue model at SHIFT Communications, a fast-growing technology public relations agency with offices in Boston and San Francisco.
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SHIFT has grown its public relations staff by 210 percent since its inception in 2004, from 30 to 93 people.
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The company, which focuses on both enterprise and consumer PR, has seen revenues grow 250 percent, from $3M to $10.5M.
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SHIFT’s client roster has grown by 70%, from 37 to 65 clients
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SHIFT clients in past months include
RealNetworks,
1-800-FREE411,
Yelp, Travelocity’s emerging business group,
Akamai,
Novell,
Quantum,
Eurekster,
Powerset,
Oakley,
Shimano and many more.
Other Developments
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The tech PR firm’s
official blog,
www.pr-squared.com, is written by a SHIFT Principal,
Todd Defren, and has over 1,150 subscribers, up from less than 10 in
2004. Moreover, PR-Squared is ranked 65 on the AdAge Power 150.
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In June, SHIFT
rolled out a blog written exclusively by junior staffers,
unspun.shiftcomm.com.
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Lastly, SHIFT’s
Social Media News Release template, the first of its kind, has been
downloaded more than 100,000 times from
www.shiftcomm.com.
Please use this link
to access a purpose-built del.icio.us page for more information about SHIFT Communications.
MULTIMEDIA ELEMENTS:
QUOTES
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"SHIFT is a trusted
long-term partner with very strong media relations capabilities,” said
Brad Cohen, vice president of corporate communications, Quantum Corp.
“Even with the impressive growth they've experienced, we've continued to
receive the same high level of dedication and support."
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"Our success is in
direct proportion to our clients’ willingness to expand their thinking
about public relations,” said SHIFT Principal Todd Defren. “Social media
has changed the PR industry from a crude, one-directional broadcast
model into simply one component of a community-driven, multi-directional
conversation. We’re working overtime to keep pace with the many changes
that stem from this shift."
Please contact
Parry Headrick to arrange
an interview and/or for additional quotes.
ABOUT SHIFT COMMUNICATIONS
SHIFT Communications' high performance
public relations services and marketing communications programs
bolster clients' marketplace reputation and produce measurable results
that directly lead to increased revenues. The independent agency works
with both new and established companies competing in a variety of
technology, business-to-business and consumer markets. SHIFT
Communications' offices are located in the Boston, Mass., and San
Francisco, Calif. metros. For more information on SHIFT’s
high-tech public relations and
consumer public relations, visit
www.shiftcomm.com.
TECHNORATI TAGS:
SHIFT
Communications |
pr |
public
relations
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