SHIFT in the News

CONTACT INFORMATION:

Parry Headrick
415.591.8402 office
415-246-8486 cell
pheadrick@shiftcomm.com
www.shiftcomm.com

SHIFT COMMUNICATIONS PROMOTES MANDY MLADENOFF TO MANAGING DIRECTOR, SAN FRANCISCO OFFICE

– Accomplished PR Vice President Leads SHIFT Communications to Greater Heights –

October 2, 2007

NEWS FACTS

SHIFT Communications – one of the fastest growing, independent technology public relations agencies in North America – today announced that Mandy Mladenoff has been named managing director of SHIFT’s San Francisco office.
Mladenoff leads the agency’s San Francisco branch as it continues to attract a roster of premier clients including Quantum Corp., RSA Conference, Shimano, UGOBE and RealNetworks. In her first year of managing the San Francisco public relations office, SHIFT saw a $1.1 million increase in annual revenues in the Bay Area.
Formerly a vice president of account services for SHIFT, Mladenoff brings nearly a decade of leadership experience in technology public relations, managing a variety of companies, including market leaders in online advertising/marketing, Internet infrastructure and consumer and lifestyle technology.
Prior to SHIFT, Mladenoff worked at Sterling Hager, Inc. (SHIFT’s predecessor company) for more than three years. She was also an alumni relations manager at Boston University in the Office of Development and Alumni Relations.
Mladenoff received a Bachelor of Arts degree in English from St. Michael's College.

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QUOTES

"Mandy is a tech PR pro who has become the epitome of SHIFT’s culture. Mellow but tough. Whip-smart but also hysterically funny. Hard-working but even-keeled. Someone clients respect and someone whom the staff would want to emulate both personally and professionally. The ultimate ‘A-player.’” said Todd Defren, a SHIFT principal. “Within one year, Mandy not only grew into her role as vice president of account services but has conquered it."
"Our dynamic San Francisco team of talented PR professionals succeeds in driving creative programs and exceeding client goals,” said Mladenoff. ”Their diligence and creative sparks won SHIFT the American Business Award for Agency of the Year. They’ve also won the hearts of our clients. I feel so proud to be leading the San Francisco office as we keep reaching skyward."

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ABOUT SHIFT COMMUNICATIONS

SHIFT Communications' high performance public relations services and marketing communications programs bolster clients' marketplace reputation and produce measurable results that directly lead to increased revenues. The independent agency works with both new and established companies competing in a variety of technology, business-to-business and consumer markets. SHIFT Communications' offices are located in the Boston, Mass., and San Francisco, Calif. metros. For more information on SHIFT’s high-tech public relations and consumer public relations, visit www.shiftcomm.com.

TECHNORATI TAGS:

SHIFT Communications | pr | public relations